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Goodbye Letterman and Don Draper; A shoe controversy in Cannes; Takata's massive crisis

US Weekender
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US Weekender | May 23rd 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Thirty-four million automobiles. That’s the staggering tally of cars and trucks that will be recalled, the most in one process in US history, due to faulty airbags made by Takata. PRWeek looked at how the colossal recall is putting automakers, dealers, and government agencies in uncharted waters.

This week brought the end of two eras in TV as viewers said goodbye to Don Draper and David Letterman. Agency execs shared their biggest takeaways from Mad Men, while PR pros recalled their favorite experiences with the Late Show host. 

There was a bit of a shoe controversy in the south of France. The Cannes Film Festival turned away some women who wore flats to a red carpet screening, but for attendees of Cannes Lions next month, high heels will be optional.

Takata's crisis
Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters
Crisis gurus see Takata record recall as landmark case study in the making Crisis gurus see Takata record recall as landmark case study in the making
PRWeek views
The PR employee benefits disconnect The PR employee benefits disconnect
Recruitment and retention are top of mind for all PR leaders and PRWeek's recent reports show this is going to be an increasingly brutal battleground for companies looking to maintain a stable and productive workforce.
Don't put all Millennials in the same box Don't put all Millennials in the same box
Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.
Jeb's Iraq fail blows GOP race even more wide open Jeb's Iraq fail blows GOP race even more wide open
How did he not know a question on Iraq was coming?
Goodbye Mad Men
What PR agency executives will remember most about Mad Men What PR agency executives will remember most about Mad Men
How McCann and Hershey dealt with unexpected spotlights from Mad Men How McCann and Hershey dealt with unexpected spotlights from Mad Men
Who real-timed the Mad Men finale best: Arby's or Mercedes-Benz? Who real-timed the Mad Men finale best: Arby's or Mercedes-Benz?
Thanks Dave
Despite bluster, Letterman made clients comfortable during interviews Despite bluster, Letterman made clients comfortable during interviews
Social media, not a quick wit, to rule post-Letterman late-night world Social media, not a quick wit, to rule post-Letterman late-night world
Buzzed-about news
Don't worry, women of Cannes Lions: You can wear flats on the red carpet Don't worry, women of Cannes Lions: You can wear flats on the red carpet
Why Walmart made its earnings report easier on the eyes Why Walmart made its earnings report easier on the eyes
Visa's Doidge joins BlackBerry corp comms team Visa's Doidge joins BlackBerry corp comms team
Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse Coca-Cola, Visa speak out on 2022 World Cup migrant worker abuse
   

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