Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!
This week, numerous Internet Age companies dealt with the hurdles of growing and evolving. First was Uber, which won a pitched public affairs battle against New York City Mayor Bill de Blasio after launching a multi-pronged campaign attacking his plan to cap the company’s growth.
Gawker is wrestling with its changing place in the media landscape, reportedly considering a rebrand of its parent company amid a legal dispute with Hulk Hogan. Change is also in the air at the Financial Times and Reddit.
Cheating website Ashley Madison, meanwhile, is facing a cybersecurity crisis after hackers threatened to release the identities – and sexual fantasies – of its 37 million members. Said one crisis guru, “I have seen some doozies in my time, but this is really up there.”
A tumultuous few weeks in the media world for the likes of Nick Denton at Gawker, the Financial Times, and Reddit demonstrate how quickly the landscape is changing and that commercial realities affect all media.
In an era of transparency, real-time content, and myriad opportunities and challenges, these 50 game changers are redefining the role of comms and marketing and elevating their brands and agencies to the highest levels on a global scale. PRWeek enlisted peers, colleagues, friends, and mentors to explain what makes these people so powerful.
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