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PRWeek Asia - The Mix: PRWeek Awards Asia Shortlist | Millennials | China | Takata | More

PRWeek Asia - The Mix
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PRWeek Asia - The Mix | May 26th 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
Jury reveals shortlist for 2015 PRWeek Awards Asia Jury reveals shortlist for 2015 PRWeek Awards Asia
The panel pared more than 600 entries down to a shortlist of 235 for the June 18 awards.
GALLERY: Waggener Edstrom HK moves to new office, throws party GALLERY: Waggener Edstrom HK moves to new office, throws party
An expanding team leads to an office move which in turn, makes for a great excuse to party.
Don't put all Millennials in the same box Don't put all Millennials in the same box
Millennials are not a homogenous group of individuals, so a one-size-fits-all marcomms approach won't work.
Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters Colossal Takata recall puts automakers, dealers, government agencies in uncharted waters
Automakers say they are letting the federal government make the first move, but analysts contend car brands and dealerships should be doing more to inform consumers about the record recall.
Global Agency Business Report 2015
 

See the 2015 Global Agency Business Report (available to PRWeek subscribers) global rankings, plus breakout reports with rankings and agency profiles for Asia, the US and the UK and EMEA.

For PRWeek subscribers only
1. PR cost concerns grow in China amid economic slowdown
2. Chinese millennials: Confident, connected and prolific content sharers
3. Activist Joshua Wong underlines importance of social media at Hong Kong PR Network
4. GHC Asia secures Accor contract in China
5. Ruder Finn named comms partner for Heifer China
6. MSL secures raft of new deals in China
   

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