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FIFA comms chief hosts press conference following arrests, Greenpeace turns up heat against Shell, Virgin Media hires James Lusher from Telefonica

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UK Daily | May 27th 2015
Seven things you need to know today
1. FIFA comms chief Walter De Gregorio to host press conference following arrests
2. Greenpeace turns up heat against Shell with new 'Save the Arctic' push
3. Virgin Media hires James Lusher from Telefónica as corporate comms manager
4. YouTube 'most trusted online consumer source'
5. Smartphones and social media make consumers 'editors' of their own news
6. KPPR wins Radio Times Festival account
7. Marketing Technology Association formed to reflect changing times
Afternoon reads
Do you really need an app for that? Do you really need an app for that?
Today, with 80 per cent of internet users owning a smartphone and mobile searches increasing, it's more important than ever for businesses to build a mobile-optimised online presence. However, with a declining shelf-life and high costs, are apps right for your business?
Showcase: Political chocolates - Palm PR with Choc on Choc
Palm PR and Choc On Choc. The Political Chocolate Collection Campaign
Five things you may have missed

1. Hill+Knowlton and Buchanan form Middle East and Africa venture
2. Bell Pottinger Group MD David Wilson stands down
3. PRWeek Awards: still time to enter
4. BBC dampens reports of £100,000 spend on "PR gurus"
5. Tickets running out for PRWeek's young professionals networking event

Account/Senior Account Executive- Travel & Tourism , Media Recruitment
£20 - 25k, London (South), London (Greater)
Freelance Account Executive , Prospect Resourcing Ltd
£120 per day, London (Greater)
Account Director - Consumer , Media Recruitment
up to £45K, London (Central), London (Greater)
Senior Account Director - Brand PR , Reuben Sinclair
£49 - £60000 per annum, City of London
PR Account Manager , Major Players
£28000 - £35000 per annum + benefits, London
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