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Lord Coe and The IAAF come out fighting against 'simply false' doping claims, Four Communications plans 'raft of acquisitions' after new PS10m investment, third of campaigns 'not designed for multi-platforms'

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UK Daily | August 5th 2015
Eight things you need to know today
1. Lord Coe and The IAAF come out fighting against 'simply false' Sunday Times doping claims
2. Four Communications plans 'raft of acquisitions' after £10m Business Growth Fund investment
3. Manchester United kit launch makes £1.5m through social media drive
4. Third of campaigns not designed for multi-platforms, says Hotwire
5. Air navigation firm NATS appoints Hume Brophy for UK government brief
6. Institute of Advanced Motorists hires Forster for social media campaign
7. Popcorn promotes Sara Howard to deputy MD
8. Kalms Night hires Spink as retained UK PR agency
Afternoon reads
How to pitch to journalists: It's the story, stupid How to pitch to journalists: It's the story, stupid
For PR professionals who are tired of having their pitch shot down in flames by journalists, it's a good idea to get the basics right before making contact, writes Hanover PR consultant Charlie Simon.
Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners
Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.
The Big Interview: Yahoo's corporate comms director Arunav Sinha The Big Interview: Yahoo's corporate comms director Arunav Sinha
The global PR team has become "a catalyst" as the company strives to target milennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?
Five things you may have missed
1. PETA, IFAW and WWF take different approaches to comms after Cecil the lion killing
2. Omnicom to move UK PR agencies into Bankside development
3. Hospitality group Living Ventures hires Turn Key for The Alchemist brief
4. Former Lexis duo launch Another Word Communications
5. Viacom hires House PR's Rich Turner to lead comms for Channel 5 and MTV

Media Officer - Fundraising and Engagement x 2 , Alzheimer’s Society
£31,300 actual per annum, Tower Hill, London
PR Associate Director (Business & Corporate) , Speed
£Competitive (depending on expereince), City of Bristol
Comms & Content Manager , Adam Recruitment
£35000 - £40000 per annum, City of London
PR Senior Account Executive , Major Players
£23000 - £28000 per annum + benefits, London
Senior Account Manager/Account Director , JFL Search & Selection
£32-45k, London (Central), London (Greater)
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