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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | August 9th 2015
Insight you may have missed
Athletics doping crisis: Are Lord Coe and the IAAF on the right PR track? Athletics doping crisis: Are Lord Coe and the IAAF on the right PR track?
Was Lord Coe and the world athletics body the IAAF right to hit back so strongly against allegations of widespread doping in the sport? And how could it affect Coe's bid to become IAAF president? PRWeek asks the experts.
WPP, Providence and Chime: Sector M&A steps up a gear WPP, Providence and Chime: Sector M&A steps up a gear
What does WPP and Providence's move for Chime Communications tell us about the state of M&A and private equity interest in the industry? John Harrington looks at the deal and speaks to experts.
The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha The Big Interview: Yahoo's senior director, product and tech comms Arunav Sinha
The global PR team has become "a catalyst" as the company strives to target milennials and boost its mobile platforms. But is CEO Marissa Mayer's strategy working?
Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners Showcase: Lexus Hoverboard 'Project Slide' by CHI&Partners
Lexus has been working with CHI&Partners for three years on its Amazing in Motion advertising campaign and the latest PR stunt is a textbook example of the power of viral content.
My biggest gaffe: Not knowing the price of a stamp My biggest gaffe: Not knowing the price of a stamp
Mark Stretton, MD of Fleet Street Communications, ended up costing potential clients money after a mix-up over postage costs.
Views from our contributors
Jeremy Corbyn is running the smart PR campaign for the Labour leadership Jeremy Corbyn is running the smart PR campaign for the Labour leadership
Jeremy Corbyn's campaign is an exemplar of how to use your position as the underdog in a political campaign.
How to pitch to journalists: It's the story, stupid How to pitch to journalists: It's the story, stupid
For PR professionals who are tired of having their pitch shot down in flames by journalists, it's a good idea to get the basics right before making contact, writes Hanover PR consultant Charlie Simon.
Employers should bend over backwards to help all employees work flexibly Employers should bend over backwards to help all employees work flexibly
While the PR industry is becoming increasingly open to the idea of flexible working, there remains a perception that it applies only to women, leaving male employees to suffer in silence.
Don't scoff at the launch of Oh My Vlog; it's your target audience of tomorrow Don't scoff at the launch of Oh My Vlog; it's your target audience of tomorrow
The launch of the 'web celeb' magazine Oh My Vlog is just the latest sign of the rise and rise of the vlog-star and today's teenage consumers are tomorrow's consumers with clout.
HMRC threat of reputational damage may do more harm than good HMRC threat of reputational damage may do more harm than good
HMRC's threat to 'name and shame' tax avoiders is not the best way to motivate them to pay up and could even backfire, writes Simon Maule of Linstock Communications.

Account Executive/ Senior Account Executive , Prospect Resourcing Ltd
Negotiable, London (Greater)
Senior PR Executive/Manager , AF Selection
£23,000 - £26,000, West Midlands Region
Consumer Travel : Senior Account Manager - £40K , Reuben Sinclair
£40000 per annum + bonus and comprehensive benefits package, London
Public Relations Officer - In-House , PR Futures
£28-£35k+package, London (Central), London (Greater)
PR Account Manager - high profile campaigns for leading brands , Fibre Talent Ltd
Up to £30,000 per annum + bonus & benefit, Central Leeds, West Yorkshire
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