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Serco picks Maitland for financial PR, Tinder admits to Twitter 'overreaction', Nestle defends reputation over Maggi

UK Daily
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UK Daily | August 13th 2015
Eight things you need to know today
1. Serco parts with Brunswick and hands financial PR account to Maitland
2. Tinder admits to 'overreacting' in 31-tweet response to journalist's stats
3. Union criticises 'confusion' despite TfL denial of night tube delay
4. HIV treatment firm ViiV Healthcare hires Porter Novelli for corporate comms
5. Nestle vehemently defends reputation as Maggi noodles saga rumbles on
6. MRM appoints Chris Tuite as associate director of corporate and consumer
7. PTSG picks Hudson Sandler for financial and corporate comms after AIM listing
8. Outside Organisation restructures corporate and music divisions
Ten things you need to know today
Smug journalists and smug PRs need to learn to meet in the middle Smug journalists and smug PRs need to learn to meet in the middle
Smug hacks need to ditch the insults but PRs need to earn their respect, writes Daniella Graham, former entertainment editor at Metro.co.uk
Content, creative and native: PR's next big thing? Content, creative and native: PR's next big thing?
Native advertising provides an opportunity for PR agencies to show their worth and extend the reach of positive coverage for their clients, says Adyoulike's UK MD Francis Turner.
Deep Dive: If the Asia digital content business is booming, why aren't consumers always captivated? Deep Dive: If the Asia digital content business is booming, why aren't consumers always captivated?
Digital content is accounting for an increasing amount of agency revenue, but consumer engagement levels can vary wildly. We ask industry experts how this can be improved.
Five things you may have missed
1. PR agency W opens first Asia outpost in Singapore
2. Bic pens two apologies for sexist blunder when promoting National Women's Day
3. Stuart Buss leaves Gatwick to lead UK press office for budget airline Norwegian
4. You wouldn't do this at home: Council launches 'visceral' anti-litter campaign
5. Numbers game: How Google's Alphabet reorganization is a win for IR

Marketing Account Manager , Remarkable Group
Competitive package with a range of benefits, Winchester, Hampshire
PR Account Manager/Senior Account Manager , Remarkable Group
Competitive package with a range of benefits, Winchester, Hampshire
PR Account Manager - high profile campaigns for leading, household name, brands , Fibre Talent Ltd
Up to £30,000 per annum + bonus & benefit, Manchester, Greater Manchester
PR Senior Account Director / Account Director , Fibre Talent Ltd
Up to £46,000 per annum + bonus & benefits, Leeds, West Yorkshire
PR and Marketing Manager , London Transport Museum
£30,000 - £35,000 per annum + excellent benefits, Covent Garden, London (Greater)
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