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PRWeek Asia - PR pros on content overload / Kanye and urinals an unlikely PR double act / China consumers punishing bad brand leadership

PRWeek Asia - The Mix
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PRWeek Asia - The Mix | August 18th 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
Can you have too much content? Industry pros have their say Can you have too much content? Industry pros have their say
Our latest Deep Dive feature assesses digital content in Asia and the challenges to boosting brand engagement. Here's how our industry experts responded to the $64 million question.
Chinese consumers slate poor CEO comms in annual Ketchum report Chinese consumers slate poor CEO comms in annual Ketchum report
Purchasing decisions are increasingly punishing bad leadership in China, with food and beverage and telecommunications at the most risk
The PR week: The good, the bad and the bizarre from the last seven days The PR week: The good, the bad and the bizarre from the last seven days
Your rapid-fire review of the global goings-on in PR, as viewed by PRWeek Asia editor Gary Scattergood.
Case Study: From Kanye to urinals, how a PR campaign for a small-town pub went global Case Study: From Kanye to urinals, how a PR campaign for a small-town pub went global
Owner became an internet sensation as crowdfunding project allowed people to name toilets, the car park and pool cues.
Opinion: Five steps to boost gender equality in Asia PR Opinion: Five steps to boost gender equality in Asia PR
Former Walmart and Procter & Gamble comms exec highlights how the industry can boost the role of women ahead of the Break the Ceiling, Touch the Sky summit in Singapore
Follow @PRWeekAsia on Twitter
 

PRWeek has a new Twitter feed specifically for Asia-Pacific. @PRWeekasia will feature links to latest news, insight and opinion from across the region. It joins PRWeek's other regional twitter accounts, @PRWeekUS and @prweekUKnews , as well as a global account @PRWeek .

Follow PRWeek Asia's new twitter account
For PRWeek subscribers only
1. Deep Dive: If Asia's digital content business is booming, why aren't consumers captivated?
2. Nestle vehemently defends reputation as Maggi noodles saga rumbles on
3. Ryan Communication opens third Asia office in Shanghai
4. PR agency W opens first Asia outpost in Singapore
5. Tinder admits to 'overreacting' in 31-tweet response to journalist's stats
6. PayPal.com hires IBM vet Edwards to educate consumers about the brand
7. Tourism Australia awards Hong Kong PR brief to Sinclair Communications
   

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