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Byron appoints M&C Saatchi PR, PRWeek's Flack on Friday is back, Hostelworld takes up Alan Partridge's Chris Eubank idea, Co-op Bank 'in control of negativity'

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UK Daily | August 21st 2015
Ten things you need to know today
1. Burger chain Byron hires M&C Saatchi PR for consumer and corporate brief
2. Co-op Bank 'in control of the negativity' with contrite results announcement
3. Hostelworld teams up with Third City to promote Chris Eubank video campaign
4. Surprise launch of Banksy's 'theme park' Dismaland handled by JBPR
5. KFC's quirky Colonel Sanders effort will build brand affinity
6. Budget spirits' taste test triumph no worry for 'inferior' premium drinks, PRs say
7. Stunning 'sky pool' image gets Ballymore's Embassy Gardens splashed across papers
8. Nigerian pop star Skiibii sacks manager after reports of his death seen as 'PR stunt'
9. In brief: Made in Chelsea and Frank PR, Red, Ketchum, Albion Drive, TVC
Afternoon reads
Flack on Friday: 'Sweaty-gate', DWP & Morrissey, British Airways, The Romans Flack on Friday: 'Sweaty-gate', DWP & Morrissey, British Airways, The Romans
Flack is back, in a new, regular Friday slot. This week there's some sober thinking on 'sweaty-gate'; an insight into the dangers of not checking email attachments; and channelling Morrissey for the DWP fake case studies incident.
White hat hackers: carrot or stick? White hat hackers: carrot or stick?
So-called 'white hat' hackers could just be the guardian angels you never knew you had, so should corporations punish or reward 'good' hackers, asks Robert Bownes at data science consultancy Profusion.
Crisis communications lessons from 'Game of Thrones' Crisis communications lessons from 'Game of Thrones'
Some communications tips to help your brand avoid a public execution.
Five things you may have missed
1. Take part in the PR and comms gender pay gap survey
2. BrewDog switches PR account from Manifest to The Romans
3. Fundraising for mobility vehicle for seriously injured games PR man closes in on £10k target
4. Open, de-politicized and frequent: PR boss praises Thai comms response to Bangkok blast
5. NATO signs five-year comms services agreement with Agenda and Engine

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