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McDonald's spurns BK's McWhopper 'peace' stunt, Expedia seeks consumer agency, Kids Company's Batmanghelidjh turns to 6 Hillgrove

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UK Daily | August 27th 2015
Ten things you need to know today
1. 'Don't compare our rivalry to war': McDonald's rejects Burger King's McWhopper for peace day PR stunt
2. Survey: who comes out of the McWhopper PR stunt best - McDonald's, Burger King, or neither?
3. Expedia seeks PR agency to replace FleishmanHillard on UK consumer brief
4. Kids Company founder Camila Batmanghelidjh turns to 6 Hillgrove to 'rescue reputation'
5. BBC hits back after Daily Mail article accuses it of 'pointless PR stunt'
6. Met Office comms chief will emphasise non-BBC activities after contract loss
7. Heineken launches Rugby World Cup campaign with virtual stadium at London's Somerset House
8. Amazon, EastEnders, Xbox, Google: brands jump on National Dog Day bandwagon
9. Paddy Power and Betfair to keep dual brands following merger
10. In brief: Manifest London hired by glue maker, We Are Social's new US boss, Tangerine, Lotus UK
Afternoon reads
Winning new business requires a mixture of the personal and the technological Winning new business requires a mixture of the personal and the technological
It might surprise you to hear that the potential for new business has never been greater, but only for those agencies that can devise and deploy the right strategy, writes Shaun Varga of Ingenuity.
Five things you may have missed
1. The tweets will go on, says Rutherford agent after world championships glory
2. Revenue grows 5.4 per cent in WPP's PR and public affairs arm but net sales margin dips
3. 30 Under 30's Andy Silvester returns to Institute of Directors from TaxPayers' Alliance
4. KBC picks up five-year PR and marketing account for Utah tourist office
5. Seb Coe spokeswoman defends Nike ambassador role following IAAF appointment

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