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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | May 31st 2015
Insight you may have missed
Show me the money: Salary survey shows how financial PR is bringing home the bacon Show me the money: Salary survey shows how financial PR is bringing home the bacon
Figures released this week in a salary survey have revealed that financial PRs are among the best-paid professionals in the industry, although corporate PRs are catching up fast, with in-house and consumer PRs bringing up the rear.
Keep the pressure on FIFA, marketing experts tell sponsor brands Keep the pressure on FIFA, marketing experts tell sponsor brands
The public is looking at how FIFA's global sponsors will behave in the wake of grave corruption charges against the group's officials.
From Raheem Sterling to Tiger Woods: PR strategies used to counter sporting controversies From Raheem Sterling to Tiger Woods: PR strategies used to counter sporting controversies
Sporting controversies are a regular occurrence, with FIFA the latest household name to find itself at crisis point following corruption charges.
Do you really need an app for that? Do you really need an app for that?
Today, with 80 per cent of internet users owning a smartphone and mobile searches increasing, it's more important than ever for businesses to build a mobile-optimised online presence. However, with a declining shelf-life and high costs, are apps right for your business?
Irish lobbying register offers chance for Westminster rethink Irish lobbying register offers chance for Westminster rethink
Now that the election is over, attention is turning to the legislative agenda. Lobbying may not have been a hot button election issue but the Government must revisit the flawed lobbying legislation that was passed in haste in 2014.
Views from our contributors
Don't fear measurement; embrace it Don't fear measurement; embrace it
A lot of people in PR approach measurement and evaluation with dread.
Mental wealth: Don't lose sight of the bigger picture Mental wealth: Don't lose sight of the bigger picture
Our major mistakes in life can be caused by emotional thinking and subconscious prejudices that stop us seeing the bigger picture.
Pomp and circumstance: The politics behind the new Government's legislative programme Pomp and circumstance: The politics behind the new Government's legislative programme
This year's Queen's Speech laying out the legislative agenda for the next parliamentary term provides an almost perfect analogy for modern Britain and the challenges that the new Government will face.
My biggest gaffe: Grappling with life-sized rabbits My biggest gaffe: Grappling with life-sized rabbits
Ruth Settle, director at Freuds, learned media requests involving giant rabbits are not always what they seem.

Account Director - Great brand and lots of rewards. , PR Futures
£50-£55k+bonus+pension+package+great team, London (Greater)
Integrated Senior Account Director - Consumer/Innovation , Media Recruitment
£45 - 50k, London (West), London (Greater)
Senior Press Officer/PR Manager , Prospect Resourcing Ltd
£50K, London (Greater)
Director - Consumer Public Relations Agency - Global Brands , Reuben Sinclair
£70000 - £80000 per annum + Excellent company benefits, City of London
PR Director - leading E-commerce Company , Reuben Sinclair
£70000 - £80000 per annum + Flexi-hours, Private Healthcare, London
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