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FIFA scandal puts pressure on sponsors; Brands embrace emojis; American Airlines' comms strategy

US Weekender
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US Weekender | May 30th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

This week’s arrests of FIFA executives on corruption charges have prompted an avalanche of negative attention on soccer’s global governing body. But as angry soccer fans around the world demand justice, the pressure is also on sponsors such as Visa, Coca-Cola, and Adidas to respond and push for change.  

PRWeek news editor Frank Washkuch has launched a blog covering the 2016 election and political communications. In his latest post, he argues that it’s time to shake up the yawn-inducing presidential campaign announcement.

In a sneak peek of our June issue, we look at how brands are embracing emojis, Shazam is expanding beyond music, and the comms strategy behind American Airlines’ merger with US Airways.  

FIFA scandal
Keep the pressure on FIFA, marketing experts tell sponsor brands Keep the pressure on FIFA, marketing experts tell sponsor brands
Sponsors beware: FIFA's reputation has stunk for decades Sponsors beware: FIFA's reputation has stunk for decades
Why FIFA sponsors should kick comms toward social Why FIFA sponsors should kick comms toward social
Your call: What should FIFA's sponsors do? Your call: What should FIFA's sponsors do?
The PR Week 5.29.2015: FIFA scandal puts spotlight on sponsors The PR Week 5.29.2015: FIFA scandal puts spotlight on sponsors
FIFA sponsors, minus Gazprom, voice concerns about scandal FIFA sponsors, minus Gazprom, voice concerns about scandal
Could FIFA quickly replace a departing sponsor? Easier said than done Could FIFA quickly replace a departing sponsor? Easier said than done
FIFA handles crisis comms in-house as executives stray offside FIFA handles crisis comms in-house as executives stray offside
Crisis PR pros don't buy FIFA spokesman's positive take on arrests Crisis PR pros don't buy FIFA spokesman's positive take on arrests
Timeline: FIFA in crisis Timeline: FIFA in crisis
FIFA comms director Walter De Gregorio denies there is a crisis FIFA comms director Walter De Gregorio denies there is a crisis
Bully Pulpit with Frank Washkuch
Yawn: Time to shake up presidential campaign announcements Yawn: Time to shake up presidential campaign announcements
Jeb's Iraq fail blows GOP race even more wide open Jeb's Iraq fail blows GOP race even more wide open
June issue preview
Emoji-mania: Not just for kids as brands embrace text tool Emoji-mania: Not just for kids as brands embrace text tool
American Airlines CEO discusses comms strategy behind US Airways merger American Airlines CEO discusses comms strategy behind US Airways merger
Rosenberg: Brands need to stop people in their scroll Rosenberg: Brands need to stop people in their scroll
Shazam's CMO on how the app is expanding beyond music Shazam's CMO on how the app is expanding beyond music
Santiago PR pros strive to improve private sector's image after scandals Santiago PR pros strive to improve private sector's image after scandals
Buzzed-about news
1. Harris Corporation appoints Sandi Lee to top comms job as Exelis deal closes
2. Hunter PR goes international with London office launch
3. Visit California seeks digitally savvy global agency partner
4. Kathy Cripps to retire from PR Council
   

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