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Independent campaign and image of dead child 'rebalances' refugee debate, Flack on Friday, Jack Whitehall in Samsung rugby video

UK Daily
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UK Daily | September 4th 2015
Eight things you need to know today
1. The Independent's campaign and image of dead child 'rebalances' debate on refugees and migration
2. Instinctif represents Park Resorts and Parkdean in planned £960m merger
3. Watch: Samsung releases comic video with Jack Whitehall ahead of World Cup
4. Pregnant woman's YouTube search for father of her child revealed as a PR stunt
5. Ex-Fleishman and Burson-Marsteller director Nigel Roberts dies of heart attack
6. Kindred creates podcast series to promote new Penguin novel Missing
7. 'We are very sorry': HIV clinic makes Twitter apology after confidential data released
8. In brief: Wrapped launches, Cubitt works with .tickets, PRCA Conference coming soon, JPES Partners, Bubble & Squeak, Claremont, Cartwright
Afternoon reads
PRs need to show their true worth PRs need to show their true worth
PRs risk losing their place as the true authors of brand storytelling unless they demonstrate their true worth and learn to integrate.
Flack on Friday: 50 Shades of Comms, JK Rowling, Cheryl Fernandez-Versini, PRCA, and a massive hammock Flack on Friday: 50 Shades of Comms, JK Rowling, Cheryl Fernandez-Versini, PRCA, and a massive hammock
In Flack this week: 50 Shades of Comms, Short shrift on JK Rowling interview, PRCA's Ingham in fine voice, Jose Mourinho's (lack of) smile, and which PR stunt can accommodate 1,000 fish in a New York park?
Why employee engagement is every bit as important as customer insight' Why employee engagement is every bit as important as customer insight'
In the fight against digitisation and disruptive competition, companies are racing to reinforce that most essential of business blocks - the customer experience, writes Ian McVey of Qualtrics
The flack who became a hack The flack who became a hack
The path from journalism to 'the dark side' has been well-trod by many a scribe seeking better remuneration, but what of the few brave souls who make the opposite transition? Liam Maguire tells his story.
Five things you may have missed
1. Thomas Cook rebuilds PR and comms function in wake of Corfu deaths
2. Google logo: 20 best Twitter reactions from agencies, designers and brands
3. Industry launches updated Barcelona Principles to measure the value of PR
4. Chris Eubank, Special K & #Polishblood: PRWeek's top campaigns of the month
5. Bye, McDonald's: Burger King continues Peace Day mission with other brands

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