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PRWeek Asia - The Mix
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PRWeek Asia - The Mix | September 8th 2015

The Mix is a weekly bulletin from PRWeek Asia, offering a selection of free articles, plus a look at the content available only to subscribers.

This week's mix
Ex-Edelman and Burson MD joins Kreab in Singapore Ex-Edelman and Burson MD joins Kreab in Singapore
Martin Alintuck will join the agency in mid-October as new managing Partner
The PR week: The good, the bad and the bizarre from the last seven days The PR week: The good, the bad and the bizarre from the last seven days
Your rapid-fire review of the global goings-on in PR, as viewed by PRWeek Asia editor Gary Scattergood.
Khoo Yin named general manager of FleishmanHillard in Singapore Khoo Yin named general manager of FleishmanHillard in Singapore
She succeeds Mickie French, who has repatriated to the United States.
Opinion: Changing perceptions about 'Brand Taiwan' Opinion: Changing perceptions about 'Brand Taiwan'
Although the country doesn't yet have a truly global brand on the scale of Samsung or Toyota, the tide is beginning to turn, says Prophet's John Holton
Industry launches updated Barcelona Principles to measure the value of PR Industry launches updated Barcelona Principles to measure the value of PR
A new framework for measuring the performance of communications has been launched, with an aim of reflecting the changing media landscape.
Mobile ad firm Smaato hires Eastwest PR for APAC brief Mobile ad firm Smaato hires Eastwest PR for APAC brief
The agency first worked with Smaato back in 2010 as the latter raised funds to expand its business internationally
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For PRWeek subscribers only
1. Bell Pottinger litigation support helps secure Suzuki court victory in four-year Volkswagen case
2. Edelman grows 8.5% in 2014/15 financial year
3. Attorney and unnamed PR flank Cecil the Lion's killer in first media interview
4. Hootsuite asks for place at the table for Burger King's McWhopper peace day stunt
5. Tokyo 2020 Olympic logo dropped after a month
6. Pregnant woman's YouTube search for father of her child revealed as a PR stunt
   

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