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Marcoms masterclass from Apple?, Rugby World Cup boosts M&C Saatchi PR, Ex-BP boss says 'ditch PRs'

UK Daily
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UK Daily | September 10th 2015
Ten things you need to know today
1. Marcoms masterclass? Apple launch puts share price down but buying intent up
2. Rugby World Cup #WearTheRose campaign and new accounts boost M&C Saatchi PR divisions
3. PR and CSR departments? Ditch them, says former BP chief Browne
4. Watch: Dove's Rugby World Cup campaign says 'care makes a man stronger'
5. Adidas, Boots and McDonald's line up for PRWeek's Strategic Internal Comms event
6. Travel operator Arriva takes on MHP for retained PR support
7. Petition launched urging BrewDog to pull "offensive" campaign
8. British Airways stresses commitment to customers and safety after fire engulfs plane at Las Vegas
9. MSLGroup snags Edelman's Ron Guirguis as US chief executive
10. In brief: Bluewater retains Inkling, US LGBT group GLAAD hires MWW, H+K's Read joins Powerscourt, Eulogy helps tech launch
Afternoon reads
The balancing act of brand and reputation: finding the comms sweet spot The balancing act of brand and reputation: finding the comms sweet spot
The divide between the concepts of brand and reputation has blurred in recent years. But where is the sweet spot for comms professionals? Alex Benady reports.
From the editor-in-chief: Learning the hard lesson of reputation building From the editor-in-chief: Learning the hard lesson of reputation building
Corporations gain great reputations through actions rather than words. And that takes hard work, writes editor-in-chief Danny Rogers
Why Asia's leaders are facing an internal comms crisis Why Asia's leaders are facing an internal comms crisis
Research presented by SapientNitro at Spikes Asia shows the disconnect between leaders and creative talent.
Five things you may have missed
1. PR industry gears up for Rugby World Cup 2015
2. Paula Radcliffe drug allegations: is the media to blame for fuelling the fire?
3. PR and the Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms
4. Twittersphere braces for Apple's annual launch event bonanza
5. Addison Lee switches public affairs account from Fleishman to Burson-Marsteller

Local Communications Manager - East Anglia , Tesco
Competitive, Hertfordshire
Head of Consumer PR , Tesco
Competitive, Hertfordshire
Internal Communications Executive , British Airways
Competitive salary, Heathrow
Senior Engagement Officer , Dorset Police
Grade F (£25,401 to £29,880), Dorset Police HQ, Winfrith, Dorchester, Dorset, DT2 8DZ
PR Account Executive – Growing International PR Company , Recruit Recruit
£20,500 - £26,500 dependent on experience, London (Greater)
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