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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | September 13th 2015
Insight you may have missed
Banks dig deep with comms and PR campaigns to rebuild trust Banks dig deep with comms and PR campaigns to rebuild trust
Blamed for the global economic crash of 2008 and beset by subsequent financial scandals, the banking brand is a toxic one. Catherine Lafferty looks at the efforts banks are making to restore their poisoned reputations.
PR and the Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms PR and the Rugby World Cup: Former England captain Dallaglio tackles the world of marcoms
Lawrence Dallaglio, the former England rugby union captain, tells Danny Rogers how BBH Sport plans to keep the Rugby World Cup marketing effort running for six weeks, and why learning to speak with an authentic voice to fans will enable the agency to branch out into other sports once the tournament has ended.
BBC becoming less Auntie, more mad great-uncle in consultation on future BBC becoming less Auntie, more mad great-uncle in consultation on future
The BBC should be putting its best foot forward as it fights for its future, but the announcement yesterday from its director-general was far from a knock-out, writes Edelman UK chief and former BBC comms chief Ed Williams.
The balancing act of brand and reputation: finding the comms sweet spot The balancing act of brand and reputation: finding the comms sweet spot
The divide between the concepts of brand and reputation has blurred in recent years. But where is the sweet spot for comms professionals? Alex Benady reports.
Flack on Friday: Edelman, FleishmanHillard, Havas, CIPR, Robbie Williams Flack on Friday: Edelman, FleishmanHillard, Havas, CIPR, Robbie Williams
In Flack this week: An American PR adventure goes downhill, the name game at Havas PR, a right royal brandjacking, and sweet moves at Edelman.
Views from our contributors
Jeremy Corbyn and the 'social' revolution Jeremy Corbyn and the 'social' revolution
The traditional media is bent on proving it is out of step with its visceral coverage of Jeremy Corbyn's campaign to become the next Labour leader, writes Andy Shaw of Kindred
Will social media connect fans with #RWC2015? Will social media connect fans with #RWC2015?
Alongside the key on-pitch battle, brands have been jostling for position in the social media scrum as the Rugby World Cup nears, writes Hanover Communications' Gavin Megaw.
A nudge and a think: Applying behavioural science in PR A nudge and a think: Applying behavioural science in PR
Big data, social listening and Google analytics are bringing some science to the art of PR, but while our industry can confidently advise on the right digital tools to capture data, we have less to say on how that data should be used, writes Simon Maule of Linstock

Head of PR - In-House - Drinks , PR Futures
£60-£80k dependent on level + package, London (Central), London (Greater)
Local Communications Manager - East Anglia , Tesco
Competitive, Hertfordshire
Head of Consumer PR , Tesco
Competitive, Hertfordshire
Content Writer , AF Selection
£20,000 - £250,00 per annum, Cheshire
Account Manager / Senior Account Manager , Prospect Resourcing Ltd
£30K - £39K, London (Greater)
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