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Our favorite PRWeek Conference stories; the week in political comms; Edelman ditches climate skeptics

US Weekender
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US Weekender | September 19th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Hundreds of PR pros met this week to talk, listen, and learn at the 2015 PRWeek Conference in New York City. Speakers and panel guests, including Jeff Charney, Hoda Kotb, and Tiki Barber, did not shy away from tackling the industry's most pressing issues. They took on structural and cultural roadblocks to diversity; the evolving reality of the agency model; the need for advertising to adapt to disruptive technology; the increasingly complicated regulatory environment faced by pharmaceuticals and more.

Richard Edelman, who was a panelist at the conference, made headlines earlier in the week when his eponymous firm said it would no longer work with clients that deny global warming and climate change are real. Edelman, the world’s largest PR firm, also got a little bit bigger by acquiring Dubai-based PR agency Dabo & Co last weekend. On Friday, Edelman announced that he would begin splitting his time between New York and his late father's office in Chicago. 

The 2016 Republican presidential candidates again took to the debate stage, this time in front of CNN’s cameras at the Reagan National Library. PR pros were split on who “won,” but many said Carly Fiorina gave an impressive performance; Donald Trump suffered the largest statistical drop in presidential prospects according to at least one post-debate analysis.

The PRWeek Conference
The great debate: Is the agency model broken? The great debate: Is the agency model broken?
And what about the client model?
How the PR industry can improve its record on diversity How the PR industry can improve its record on diversity
Making the PR industry more diverse requires a personal commitment from everyone, a panel of experts said Wednesday.
Hoda Kotb stresses authenticity: 'People want to know the real you' Hoda Kotb stresses authenticity: 'People want to know the real you'
The Today co-host discussed the importance of authenticity through the context of sharing her story about fighting breast cancer at PRWeek's 2015 conference in New York.
8 marketing tips from Progressive CMO Jeff Charney 8 marketing tips from Progressive CMO Jeff Charney
For one, the era of Don Draper is over. Get over it.
Vaynerchuk: 'We have to reinvent what advertising means' Vaynerchuk: 'We have to reinvent what advertising means'
Why is Uber valuable? Because it saves users time. Marketers could learn a lesson from that.
Edelman news
Edelman walks away from climate change deniers, coal producers Edelman walks away from climate change deniers, coal producers
The world's largest PR firm told The Guardian on Tuesday that it has decided to cut ties with groups that produce coal or work to counter climate-change action.
Edelman completes Dabo & Co acquisition, launches experiential offer in Middle East Edelman completes Dabo & Co acquisition, launches experiential offer in Middle East
Edelman has completed its acquisition of Dubai-based PR agency Dabo & Co, leading to the launch of a new co-branded consultancy called Edelman Dabo that will include an experiential business unit.
Edelman: Privacy and environmental concerns deter purchases in APAC Edelman: Privacy and environmental concerns deter purchases in APAC
Over half of all respondents in Asia claim to be frustrated by constantly being told to upgrade their products
Best Places to Work 2015
PRWeek launches hunt for Best Places to Work US 2015 PRWeek launches hunt for Best Places to Work US 2015
The top three small, midsize, and large agencies, as well as in-house communications teams, will be selected.
Political news
5 post-Republican-debate stats that matter 5 post-Republican-debate stats that matter
Trump led in terms of social media buzz generated, but early indicators say that's not a good thing.
State visit rife with symbolism, comms subtleties for Xi, Obama State visit rife with symbolism, comms subtleties for Xi, Obama
Both President Obama and Chinese counterpart Xi Jinping will be keeping one eye on their legacies during next week's extensive state visit. The trip will have implications for US businesses, as well.
Republican leadership a hit in Oklahoma Republican leadership a hit in Oklahoma
Successful PR campaign attracts Republican presidential candidates and media from around the world
Who won the second GOP debate? Five top communicators pick Who won the second GOP debate? Five top communicators pick
It's a split decision, with unanimous agreement that Carly Fiorina performed well.
Multimedia
The PR Week 9.17.15: A talk with Home Depot's Stacey Tank The PR Week 9.17.15: A talk with Home Depot's Stacey Tank
Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry' Video: The Home Depot's Stacey Tank talks brandjacking and saying 'sorry'
Buzzed-about news
7 top takeaways from a fantastic conference 7 top takeaways from a fantastic conference
PRWeek's "A Roadmap to Integration" event on Wednesday proved to be inspirational and thought-provoking.
Subway says it 'regrets' handling of 2011 complaint against Jared Fogle Subway says it 'regrets' handling of 2011 complaint against Jared Fogle
The company said on Monday that it should have quickly acted on the complaint, but added it was not sexual in nature.
Pressure's on McDonald's as it debuts all-day breakfast menu Pressure's on McDonald's as it debuts all-day breakfast menu
McDonald's all-day breakfast menu additions could help its bottom line. But they may hurt its efforts to add healthier food options.
Alibaba PR boss pens 1900-word response to 'inaccurate' Barron's story Alibaba PR boss pens 1900-word response to 'inaccurate' Barron's story
Firm objected to the article - which suggested its shares could plunge by 50 per cent - in a letter to the magazine's editor, written by Jim Wilkinson, senior vice president, International Corporate Affairs
Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
Career Guide 2015
Asking for a raise? Here's what you need to know and do: Career Guide 2015 Asking for a raise? Here's what you need to know and do: Career Guide 2015
Asking for a pay increase can be daunting for any PR pro. Industry leaders share best practices on how to navigate this hurdle and please both the staffer - and the company.
10 tips to help you ace your next interview: Career Guide 2015 10 tips to help you ace your next interview: Career Guide 2015
As the war for talent in the industry intensifies, putting your best foot forward has become increasingly important for today's interviewees. HR heads at communications firms and executive recruiters highlight key tips on how potential candidates can land their next role
PRWeek Awards 2016
PRWeek Awards 2016 open for entries PRWeek Awards 2016 open for entries
Waste Management's Barry Caldwell is serving as this year's chair of judges.
9 ways to win a PRWeek Award 9 ways to win a PRWeek Award
The 2016 PRWeek Awards opened for entries this week - PR pros have until October 2 to prepare and submit their best work.
   

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