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Downing Street to stay silent over #piggate, VW boss says 'we screwed up', Porta earnings surge

UK Daily
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UK Daily | September 22nd 2015
Nine things you need to know today
1. Downing Street will stay silent over #piggate despite continued ridicule
2. 'We screwed up': Volkswagen US CEO apologises for emission violation
3. Former Number 10 head of news Vickie Sheriff becomes Heathrow comms chief
4. Earnings surge at Porta as it closes Brussels and Germany offices
5. Virgin Wines hires Focus PR as first consumer agency since launch
6. Rugby concussion concerns grow and pose comms headache after BBC documentary
7. Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof
8. Engine Group launches multimillion pound BACS campaign to promote switching
9. In brief: Unique Vacations appoints PR chief, Diffusion wins Cities Talking, Bell Pottinger hires in Dubai, Sofaworks appoints That Lot
Afternoon reads
The one thing missing from the Barcelona Principles: answers The one thing missing from the Barcelona Principles: answers
Back in 2005, when I got my first job in PR, everybody seemed to be arguing about how we measure the value of PR with something more meaningful than AVE, writes Lance Concannon at Sysomos.
View from the boardroom: Virgin Wines should use PR to toast its business credentials View from the boardroom: Virgin Wines should use PR to toast its business credentials
Jay Wright, CEO of online wine merchant Virgin Wines, says now is the time to use PR to shout about the business from the rooftops.
Mentoring Scheme Diary: Bouncing back from redundancy Mentoring Scheme Diary: Bouncing back from redundancy
Earlier this year, PRWeek and Women in PR (WPR) relaunched the Mentoring Scheme to tackle the lack of female leaders in comms. In the first Mentoring Scheme Diary, we hear from Shelley Facius and her mentee Amy Stevens about how they reacted after the latter was told she would be made redundant.
Five things you may have missed
1. David Cameron to 'ride out' Ashcroft claims as social media goes crazy over #piggate
2. Still time to fill out our future of PR survey - and win VIP tickets to PRWeek Awards
3. Nescafé to move all global websites to Tumblr
4. Lord Browne was wrong about PR but he was closer to the mark on CSR
5. Unions launch #TwoWeekWarning social media campaign against Trade Union Bill

Head of PR - Drinks/Luxury , Media Recruitment
£40 - 80k (very dependent on experience), London (Central), London (Greater)
Associate Director/Senior Account Director - Business Practice , Media Recruitment
c. £65k, London (West), London (Greater)
Local Communications Manager - East Anglia , Tesco
Competitive, Hertfordshire
Head of Consumer PR , Tesco
Competitive, Hertfordshire
Account Executive / Senior Account Executive , Simpatico PR Ltd
Circa £25,000 per annum plus benefits, London (Greater)
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