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Spun on Sunday: The week's must-read content from PRWeek

UK Weekly
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UK Weekly | September 20th 2015
Insight you may have missed
Why the PR industry should thank Jeremy Corbyn Why the PR industry should thank Jeremy Corbyn
He may be a republican crypto-Marxist who wants to nationalise the economy and replace Nato with Hezbollah, but each and every one of us in the PR industry owes a huge debt of gratitude to Labour's newly elected leader, Jeremy Corbyn, writes PRWeek's features editor Alex Benady.
Gender pay gap: Will autumn 2015 be the tipping point for action? Gender pay gap: Will autumn 2015 be the tipping point for action?
A groundswell of support for voluntary reporting of gender pay discrepancies by agencies of all sizes, together with a pledge by industry leaders to tackle the issue head on, has emerged from the results of new research. And certain practices - which see women paid up to £10,000 less than men - could be about to go the way of the dinosaur where, few would disagree, they belong.
What will PR look like in 2030? Take our poll - and win PRWeek Awards VIP tickets What will PR look like in 2030? Take our poll - and win PRWeek Awards VIP tickets
What will the PR industry look like in the year 2030? Let us know by taking part in PRWeek UK's exclusive survey - with VIP tickets to the PRWeek Awards up for grabs.
Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy Shell VP talks Greenpeace, reputation, Arctic drilling and renewable energy
Shell has faced reputational problems for years, largely caused by environmental campaigners and the oil giant's reluctance to engage in public debate. Its vice-president for media relations tells Alex Benady why drilling in the Arctic is not as destructive as it sounds and how the company is embracing engagement to convince the world that hydrocarbons are the future.
Capital MSL & CNC merger: A framework for a happy marriage? Capital MSL & CNC merger: A framework for a happy marriage?
Publicis merged financial agencies Capital MSL and CNC together earlier this year to create a new entity within the group. As the prospect of agency mergers increases, John Harrington gleans the lessons learned from the merger by CNC's managing partners.
Insight you may have missed
Should alcohol, fast food and sugar brands be allowed to sponsor the Rugby World Cup? Should alcohol, fast food and sugar brands be allowed to sponsor the Rugby World Cup?
The Rugby World Cup has come home. But it comes at a time when sports sponsorship is under increasing scrutiny, from health lobbying groups in particular, writes Mary Harding of Tangerine.
Beware before you decide to name and shame Beware before you decide to name and shame
The naming and shaming of a 57-year-old male lawyer by a 27-year-old female barrister serves as a stark reminder of the reputational damage that can result through the increasing trend of trial by social media, writes Gus Sellitto of Byfield Consultancy
The image of Aylan Kurdi is a powerful communication tool for positive action on refugees The image of Aylan Kurdi is a powerful communication tool for positive action on refugees
Exactly two weeks ago today, Britain woke up to a photograph that dominated the front pages of most UK national newspapers: Aylan Kurdi's lifeless body washed up on the Turkish shoreline, writes Jai Jethwa of Fishburn.
So what does a Corbyn leadership mean for you? So what does a Corbyn leadership mean for you?
Jeremy Corbyn's dramatic leadership win is a turning point in Labour's history and it is also a turning point for those who wish to engage him. Most communicators and those wishing to engage on policy will never have seen anything like it before, writes Nick Williams, a former Labour Party adviser.

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