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Edelman acquires City agency Smithfield, VW's crisis continues, YouTube hires Ogilvy PR, Comms tips from Sir Alex

UK Daily
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UK Daily | September 23rd 2015
Ten things you need to know today
1. Edelman buys London-based financial PR agency Smithfield as 'last piece in jigsaw'
2. How Volkswagen's emissions crisis unfolded
3. PR pros: If Volkswagen's CEO hasn't been fired, he should be
4. YouTube hires Ogilvy PR for UK project
5. Charity calls Government's lobbying register 'entirely unfit for purpose'
6. New Turing CCO Rothenberg steps down amid drug price controversy
7. Groupon announces 'elimination' of 1,100 jobs via company blog
8. Open University's Morris to head comms at Motor Neurone Disease Association
9. Watch: Under Armour aims to score with 'Slay your next giant' football campaign
10. In Brief: Outside wins Kerslake and NFL; Manchester Airport hires journalist Jupp; JMC's new director; W wins Meatsnacks
Afternoon reads
Volkswagen: the 'people's car'? Volkswagen: the 'people's car'?
They named themselves the 'people's car', but with an $18bn fine, a 20 per cent drop in share price and board members potentially facing criminal charges, Volkswagen is in trouble, writes Caroline Skipsey of Igniyte.
Sir Alex Ferguson's top tips for press conferences and media relations Sir Alex Ferguson's top tips for press conferences and media relations
Former Manchester United manager Sir Alex Ferguson has emphasised the importance of good media relations and the power of the press conference while promoting his latest book.
Five things you may have missed
1. Downing Street will stay silent over #piggate despite continued ridicule
2. 'We screwed up': Volkswagen US CEO apologises for emission violation
3. Virgin Wines hires Focus PR as first consumer agency since launch
4. Earnings surge at Porta as it closes Brussels and Germany offices
5. Former Number 10 head of news Vickie Sheriff becomes Heathrow comms chief

Head of PR - Drinks/Luxury , Media Recruitment
£40 - 80k (very dependent on experience), London (Central), London (Greater)
Associate Director/Senior Account Director - Business Practice , Media Recruitment
c. £65k, London (West), London (Greater)
Local Communications Manager - East Anglia , Tesco
Competitive, Hertfordshire
Head of Consumer PR , Tesco
Competitive, Hertfordshire
Account Executive / Senior Account Executive , Simpatico PR Ltd
Circa £25,000 per annum plus benefits, London (Greater)
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