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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | September 27th 2015
Insight you may have missed
Is playing by the book enough to save Volkswagen's reputation? Is playing by the book enough to save Volkswagen's reputation?
Volkswagen's reputation is in tatters after it apparently used technology to avoid compliance with US emission regulations. Laura O'Connell of Instinctif Partners suggests how the car maker can slowly repair the damage.
The one thing missing from the Barcelona Principles: answers The one thing missing from the Barcelona Principles: answers
Back in 2005, when I got my first job in PR, everybody seemed to be arguing about how we measure the value of PR with something more meaningful than AVE, writes Lance Concannon at Sysomos.
Radical engagement - a call to arms Radical engagement - a call to arms
When someone as venerable and experienced as Lord Browne calls on CEOs in a time of crisis to sack their PR and CSR teams it certainly ignites debate on the purpose of what we do, writes Yuki Finch of Teamspirit.
Mentoring Scheme Diary: Bouncing back from redundancy Mentoring Scheme Diary: Bouncing back from redundancy
Earlier this year, PRWeek and Women in PR (WPR) relaunched the Mentoring Scheme to tackle the lack of female leaders in comms. In the first Mentoring Scheme Diary, we hear from Shelley Facius and her mentee Amy Stevens about how they reacted after the latter was told she would be made redundant.
Sir Alex Ferguson's top tips for press conferences and media relations Sir Alex Ferguson's top tips for press conferences and media relations
Former Manchester United manager Sir Alex Ferguson has emphasised the importance of good media relations and the power of the press conference while promoting his latest book.
Flack on Friday: #Piggate, Jeremy Corbyn, Volkswagen, McDonald's, Manchester United Flack on Friday: #Piggate, Jeremy Corbyn, Volkswagen, McDonald's, Manchester United
In Flack this week: a satirical take on Corbyn's comms; Gordon Brown's PR man Damian McBride talks #piggate; and where is our free stuff?
Views from our contributors
More PRs than journalists? It's coming true, and it could be a nightmare More PRs than journalists? It's coming true, and it could be a nightmare
This month we found out from the Office for National Statistics' 2015 Labour Force survey that there are now 55,000 PR professionals in the UK - that's up almost 50% in two years, writes David Benigson of Signal.
Lord Browne was wrong about PR but he was closer to the mark on CSR Lord Browne was wrong about PR but he was closer to the mark on CSR
Lord Browne's announcement on the need to kill off PR and CSR didn't have me scrambling around for a new career, even though I agreed with a lot of what he said.
Video: Leaders in communication Video: Leaders in communication
Louise Hodges, head of communications at Travelzoo, and Richard Scott, executive director corporate affairs for Virgin Trains, speak to PRWeek ahead of of our Leaders in Communication event on 5 November.
The key to handling conflicts of interest within financial services PR The key to handling conflicts of interest within financial services PR
In financial services, more than any other sector, information can be explosive, writes Damian Beeley of Haggie Partners

PR Manager , AF Selection
£35000 - £45000 per annum, Manchester
Public Relations Officer - In-House , PR Futures
£25-£30k+package, Bedfordshire
Head of Consumer PR , Tesco
Competitive, Hertfordshire
Brand PR Manager , Prospect Resourcing Ltd
£35-38k, London (Greater)
Senior Account Executive , Fleet Street Communications
£24,000 – £27,000 (dependent on experience), Cargo Works, Southbank, London Waterloo, SE1
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