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Uber senior comms lead Ben Novick leaves for Milltown Partners, Merlin CEO Nick Varney fronts response to Alton Towers crash, V Festival hires John Doe for social content brief

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UK Daily | June 4th 2015
10 things you need to know today
1. Uber senior comms lead Ben Novick leaves for Milltown Partners
2. Merlin CEO Nick Varney fronts response to Alton Towers crash
3. V Festival hires John Doe for social content brief
4. Pub giant Greene King hires Hudson Sandler for new trade media brief
5. Paddy Power head of external affairs Adam Smith to move to Sky Betting and Gaming
6. Former News of the World editor Andy Coulson cleared in perjury trial
7. Zeitgeist gobbles up Red's True Barbecue account
8. Hill+Knowlton hires Hanover's Henry Groundes-Peace to financial services team
9. Popcorn PR wins top agency prize at CIPR Excellence Awards
10. Bite hires Chris Lawrence from Consolidated PR as creative director
Afternoon reads
How do you undermine the Islamic State brand? How do you undermine the Islamic State brand?
More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.
Lies, damned lies and PR Lies, damned lies and PR
A few months ago a number of major news outlets ran headlines about how eating dark chocolate can help you lose weight.
How bad strategy is creating a content obesity epidemic How bad strategy is creating a content obesity epidemic
In the social-media age, it appears that any given piece of marketing communications has now somehow earned the label 'content'.
Five things you may have missed
1. McDonald's, Coca-Cola, Budweiser, Adidas: FIFA sponsors welcome Blatter resignation
2. Morrisons to merge in-house comms teams in slimmed down PR function
3. Popchips looks for PR support for UK project
4. Timberland UK retains IPR London ahead of new direction
5. Grayling retains Transport for London cycling brief

Senior PR Account Manager to Account Director , Bright Bee
Dependent on experience £35 – 45k (plus bonuses), London (Central), London (Greater)
Account/Senior Account Executive- Travel & Tourism , Media Recruitment
£20 - 25k, London (South), London (Greater)
Freelance Account Executive , Prospect Resourcing Ltd
£120 per day, London (Greater)
Account Director - Consumer , Media Recruitment
up to £45K, London (Central), London (Greater)
Head of Communications , Ellwood Atfield
£70,000 - £80,000, South East England
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