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Spun on Sunday: The week's must-read content from PRWeek

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UK Weekly | October 11th 2015
Insight you may have missed
RIP press releases, hello integration... and goodbye 'PR'? Welcome to the future of our industry RIP press releases, hello integration... and goodbye 'PR'? Welcome to the future of our industry
The comms industry has changed drastically in the past 15 years, but what will it look like in the next 15 years? John Harrington outlines the industry's predictions in the form of a survey conducted by PRWeek and YouGov.
The future of PR: Watch PRWeek's 30 Under 30 give their predictions for 2030 The future of PR: Watch PRWeek's 30 Under 30 give their predictions for 2030
What do the next generation of comms leaders think the PR industry will look like in 2030?
From the editor-in-chief: Do you have the skills to be part of PR's future? From the editor-in-chief: Do you have the skills to be part of PR's future?
Whether we call it PR or not, professional communicators will be expected to run effective campaigns using all types of media in any specialism in the future, writes editor-in-chief Danny Rogers.
Uber, Airbnb, Deliveroo: What to do when the disruptor brand comes knocking at your door Uber, Airbnb, Deliveroo: What to do when the disruptor brand comes knocking at your door
You might think that the biggest crisis many CEOs predict for their business in the coming year is a cyber-attack or the impending threat of regulatory scrutiny, but you would be wrong: according to Burson-Marsteller's annual 'Crisis Survey', published today, the biggest threat for companies is the entrance of a disruptive competitor such as Uber, Airbnb or Deliveroo into their marketplace.
Huntsworth CEO Paul Taaffe: Special agent on mission possible Huntsworth CEO Paul Taaffe: Special agent on mission possible
The future has looked bleak for Huntsworth with falling revenues and a boardroom overhaul, but new CEO Paul Taaffe is looking to steady the ship and relishes the challenge of steering the group towards profitability and growth again, finds John Harrington.
Flack on Friday: Murder, Mourinho, Jim Davidson, crystal balls, medals, Shine Comms and Hopwood PR Flack on Friday: Murder, Mourinho, Jim Davidson, crystal balls, medals, Shine Comms and Hopwood PR
In Flack this week: 007 mystery for Guardian hack, football managers needing to up their PR game, and a Champagne cover-up at the Tory conference.
Bessie Kokalis, of Philip Morris, on internal comms at one of the world's largest companies Bessie Kokalis, of Philip Morris, on internal comms at one of the world's largest companies
Philip Morris' director of internal comms, Bessie Kokalis, a panel speaker at the PRWeek Strategic Internal Communications Conference in November, talks about her untraditional career path and what she has learned in her ten years at PMI.
Views from our contributors
The future of PR in City firms The future of PR in City firms
Is PR an art or a science? With a plethora of publishing platforms created in the past five years, combined with instant access to ROIs and the monitoring of shared content, one would point to this technology making our profession more scientific than ever before, writes Doug Keighley.
Conference diary 2015: Cameron looks to his legacy as Osborne seeks to own the centre ground Conference diary 2015: Cameron looks to his legacy as Osborne seeks to own the centre ground
The Conservatives leave Manchester in a buoyant mood after their first conference in 18 years as the sole party of Government, writes Stephen Day of Burson-Marsteller
Conference Diary 2015: Back To The Future or a blast from the past? Conference Diary 2015: Back To The Future or a blast from the past?
Day three at Conservative Party Conference and I'm reminded of my first ever crush, writes Naomi Harris of Bellenden.
Conference Diary 2015: Anarchists, Tory 'scum' and the Osborne juggernaut Conference Diary 2015: Anarchists, Tory 'scum' and the Osborne juggernaut
I first attended the Conservative Party Conference in 1989 and, even in the twilight years of Mrs Thatcher's tenure, I'm not sure I've ever seen anything quite like what I saw waiting at the gates of the secure zone in Manchester this year, writes Mark Gallagher of Pagefield.
Charity chiefs face credibility crunch in echo of City's trust deficit Charity chiefs face credibility crunch in echo of City's trust deficit
For years, charity chiefs and City bosses have eyed each other suspiciously across the great social consciousness divide, writes Patrick Harrison of Weber Shandwick.

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