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PR industry diversity; The trend of the long-winded crisis response; Holding company Q3 earnings

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US Weekender | October 24th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

PRWeek and The PR Council this week recognized and lauded those organizations and individuals promoting a more inclusive and diverse PR industry with the fifth annual Diversity Distinction in PR Awards. Perhaps a sign that more members of the PR industry are taking diversity initiatives seriously, four of this year’s five award winners represent organizations that had never before won a Diversity Distinction in PR award before.

Two big entertainment brands made headlines this week, once again showing the staying power of landmark pop-culture franchises. PR activity ramped up for the upcoming Star Wars installment, The Force Awakens, with official posters, teasers, and tickets. Another decades-old franchise that generated huge social traffic was Back to the Future.

October 21, 2015, was the day that time travelers Doc Brown and Marty McFly traveled to in the 1989 cult classic Back to the Future Part II. Brands featured in the film, such as Nike, Universal Studios, and Pepsi, gained widespread social media coverage with creative and clever film tie-ins.

Diversity in the Spotlight
Answering the call to change: The Diversity Distinction in PR Awards Answering the call to change: The Diversity Distinction in PR Awards
The PR Week 10.23.2015: Diversity in PR; a 6,000-word rebuttal; Back to the Future The PR Week 10.23.2015: Diversity in PR; a 6,000-word rebuttal; Back to the Future
Long-Winded Crisis Responses by Embattled Brands
Theranos fights back against scrutinizing WSJ reports with 6,000-word post Theranos fights back against scrutinizing WSJ reports with 6,000-word post
It's a trend: Theranos is the latest company to respond to critical media reports with a lengthy missive. FTI Consulting is helping the company respond.
The real winner of Amazon vs. The New York Times: Medium The real winner of Amazon vs. The New York Times: Medium
Crisis communicators praised Amazon's choice of Medium to rebut The New York Times. They were less bullish about its timing and strategy.
Jay Carney, NYT launch Amazon exposé back into spotlight with dueling blogs Jay Carney, NYT launch Amazon exposé back into spotlight with dueling blogs
Amazon SVP Jay Carney and NYT executive editor Dean Baquet publicly communicated via blog on Monday over the accuracy of a two-month-old story.
Holding Companies by the Numbers
Omnicom Group's PR revenue drops 1.5% in Q3 Omnicom Group's PR revenue drops 1.5% in Q3
Overall revenue was up 6.3% in North America, 9.1% in the UK, and 8.6% in Asia-Pacific in the third quarter.
Publicis Q3 organic sales rise marginally with slow growth in Europe and North America Publicis Q3 organic sales rise marginally with slow growth in Europe and North America
Publicis Groupe has reported organic growth of 0.7 per cent in the third quarter of 2015, with slow growth in Europe and North America mitigated by a strong performance in Asia Pacific and the Middle East & Africa.
Interpublic's CMG unit sees 3.7% revenue increase in Q3 Interpublic's CMG unit sees 3.7% revenue increase in Q3
The group that contains the bulk of the holding company's PR firms reported organic revenue increases for both the third quarter and the first nine months of the year.
Havas maintains organic growth rate of 5.5 per cent in Q3 Havas maintains organic growth rate of 5.5 per cent in Q3
Havas maintained its organic growth rate of 5.5 per cent in the third quarter of 2015, with North America proving to be a "powerhouse" and Europe and Asia Pacific also performing strongly.

Clinton Emerges Stronger from Benghazi Testimony

Hillary's great 10 days: Debate prep (and a dwindling field) put the Democratic frontrunner back on track Hillary's great 10 days: Debate prep (and a dwindling field) put the Democratic frontrunner back on track
Bumbling congressional critics and campaign realities played a big role, but smart communications prep was critical in Hillary Clinton's campaign reestablishing control over the past two weeks.
Clinton on the Hill: 'I take full responsibility' for Benghazi Clinton on the Hill: 'I take full responsibility' for Benghazi
The Democratic Party frontrunner appeared poised during a gaffe-free first half of Thursday's congressional inquiry.
What Works and What Doesn't
PR Council survey: Don't believe the hype about brand newsrooms PR Council survey: Don't believe the hype about brand newsrooms
Nearly half of marketing execs surveyed by the PR Council consider the real-time marketing trend of brand newsrooms to be overhyped.
Study: Journalists want PR pros to do more research and keep press releases Study: Journalists want PR pros to do more research and keep press releases
More than half of respondents said additional research by PR professionals into a particular publication or beat would help journalists do their job better.
Your call: Are brand newsrooms overhyped? Your call: Are brand newsrooms overhyped?
Or are they vital for keeping abreast of coverage in today's lightning-fast digital world?
Honest creativity: The future of good PR Honest creativity: The future of good PR
We've all been asked to sell a story no one wants to hear, through a press release that we know nobody will want to write about, writes Sam Mohr at Jargon PR.
Buzzed-about news
What brands got it right on Back to the Future Day? What brands got it right on Back to the Future Day?
Brands including Pepsi, Ford, and Toyota are making a commotion for one of the key dates in Generation X's cultural calendar.
RebelMouse CEO: The homepage is dead RebelMouse CEO: The homepage is dead
"Social networks have taken the place of the homepage [for companies]," said RebelMouse founder and CEO Paul Berry.
How the American Cancer Society explained its new breast cancer screening guidelines How the American Cancer Society explained its new breast cancer screening guidelines
The organization released revised screening guidelines this week that called for less frequent mammograms starting later in life. While it published the changes in a medical journal, it also took steps to explain them comprehensively in layman's terms.
Brands to agencies: PR versus marketing is crap Brands to agencies: PR versus marketing is crap
Execs at J&J, MasterCard, and Hilton spoke frankly about what they want from agencies and how firms need to get off the sidelines and throw themselves into the center of the fray
Long John Silver's brings on Blastmedia as social media AOR Long John Silver's brings on Blastmedia as social media AOR
The firm will work to connect with both loyal and new fans through social interactions.
The Blueshirt Group expands global footprint with Beijing office The Blueshirt Group expands global footprint with Beijing office
The agency is already supporting three clients out of its new China operation.
Uber brings on Snapchat's Jill Hazelbaker for global comms role Uber brings on Snapchat's Jill Hazelbaker for global comms role
Jill Hazelbaker, who joins Uber next month, is the second former Google comms exec the ride-sharing company has hired in less than six months.
Razorfish global CEO Tom Adamski dead at 43 Razorfish global CEO Tom Adamski dead at 43
He succumbed to cancer at age 43.
Kodak brings on John Doe for global influencer communications Kodak brings on John Doe for global influencer communications
The global buzz and influencer relations brief is new for Kodak.
   

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