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Is the agency model broken?; Brands get creative with holiday content; The week in political comms

US Weekender
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US Weekender | October 31st 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Is the agency model broken? And if so, how can it be fixed? PRWeek’s November cover story has exclusive insight from sector leaders into the challenges facing today’s PR firm in the 21st century’s social media-disrupted industry.

This week’s schedule allowed social media-savvy brands to show off their creative chops. Halloween gave brands such as Snickers, Burger King, and Airbnb an opportunity to get creative on Twitter, while the environmental group Greenpeace used the holiday to launch a politicized media blitz against embattled auto giant Volkswagen. Uber capitalized on feline-crazed consumers on National Cat Day with a kitten-delivery service; several other brands made the most of the concurrent National I Love You and Chocolate Days.

The cover story
Is the agency model broken? Is the agency model broken?
Your call: Is the agency model actually broken? Your call: Is the agency model actually broken?
PR firms can avoid la la land by bringing big ideas to the table PR firms can avoid la la land by bringing big ideas to the table
Brands get creative with holiday content
Greenpeace attacks Volkswagen with Halloween-themed ad and social push Greenpeace attacks Volkswagen with Halloween-themed ad and social push
Greenpeace is launching its latest brand attack in the UK, with a Halloween-themed advert and social media campaign targeting Volkswagen over its emissions testing scandal.
How 9 brands tweeted treats in the spirit of Halloween How 9 brands tweeted treats in the spirit of Halloween
It's not hard for brands to find a tie-in with Halloween - plus it's the one day of the calendar where they can be creepy and get away with it.
National Chocolate, I Love You days go head-to-head on Twitter National Chocolate, I Love You days go head-to-head on Twitter
Tweeting from the heart or the stomach? National Chocolate Day, National I Love You Day are dueling for the top trending topic on Twitter, with brands embracing both.
Uber lets users hail a kitten on National Cat Day Uber lets users hail a kitten on National Cat Day
The ride-hailing service has expanded the image-softening initiative to more cities in its third year.
The week in political comms
RNC walks away from NBC amid debate displeasure RNC walks away from NBC amid debate displeasure
Still fuming over Wednesday night's debate, the Republican National Committee is walking away from CNBC parent network NBC on a debate scheduled for late February.
Before and after the third GOP debate Before and after the third GOP debate
A self-critique on the pre- and post-debate landscape in the still-crowded race for the Republican nomination.
The GOP's new approach to communication, campaigning The GOP's new approach to communication, campaigning
Sean Spicer, chief strategist and comms director, RNC, discusses the party's increased focus on digital tactics
Ai Weiwei is taking down Lego's reputation brick by brick Ai Weiwei is taking down Lego's reputation brick by brick
I've only once been followed by a spy and it was to a meeting with Ai Weiwei, writes Paul Afshar of Fishburn.
Lego holds firm over Ai Weiwei project but seeks to address fallout quickly Lego holds firm over Ai Weiwei project but seeks to address fallout quickly
Plastic block maker refuses to supply Chinese artist for his latest piece, causing outrage on social media
REI's Black Friday blackout
REI: Our plan to close stores on Black Friday is no PR stunt REI: Our plan to close stores on Black Friday is no PR stunt
"If it was just a PR stunt, we wouldn't be closing down our stores for the day," Ben Steele, REI's chief creative officer, told PRWeek.
Your call: is REI making the right decision to stay shuttered on Black Friday? Your call: is REI making the right decision to stay shuttered on Black Friday?
The outdoors equipment store will not be open on Black Friday this year. Smart move? Or blunder? Let us know.
Sports comms news and recaps
This Girl Can launches spin-off running campaign This Girl Can launches spin-off running campaign
This Girl Can: Running is an extension of Sport England's award-winning This Girl Can campaign, and focuses on motivating women to run in the winter.
What World Series team has the best story to tell? What World Series team has the best story to tell?
Top communicators from New York and Kansas City make the case for their teams before the first pitch of the 2015 World Series.
Pediatrics group reaches out to doctors in push to make football safer Pediatrics group reaches out to doctors in push to make football safer
The American Academy of Pediatrics is encouraging more non-tackle leagues, safer techniques, and additional trainers in its latest findings.
ESPN's redesign reflects changing consumer habits ESPN's redesign reflects changing consumer habits
Chad Millman, editor-in-chief of ESPN, speaks to Kathleen Treganowan about the sports media outlet's Web redesign and its efforts to cultivate a captive audience in a crowded market
Buzzed-about news
Crocs appoints FleishmanHillard as first global AOR Crocs appoints FleishmanHillard as first global AOR
FleishmanHillard will work to align Crocs' brand messaging around the world.
Uber rolls out new Singapore service for disabled customers Uber rolls out new Singapore service for disabled customers
Company lines up strong support for UberASSIST, which will cater to those with disabilities and the elderly
Aloha names L'Occitane's Rachael Szporn as PR, events leader Aloha names L'Occitane's Rachael Szporn as PR, events leader
Reporting to Aloha head of marketing Lee Hurley, Szporn's main responsibilities include expanding and overseeing the brand's communications strategy.
Movember marcoms man: The moustache got us PR, now we need to change behaviours Movember marcoms man: The moustache got us PR, now we need to change behaviours
Days before men across the globe start growing moustaches in the name of a men's health charity, Movember's UK head of marcoms told PRWeek about this year's campaign.
Cohn & Wolfe loses APAC president Cohn & Wolfe loses APAC president
Angelina Ong latest senior level executive to leave firm in Asia-Pacific
Edelman hires new Singapore consumer head Edelman hires new Singapore consumer head
Juliette Van der Burgt brings 12 years' experience across advertising, marketing and PR
   

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