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How the real Olivia Pope managed her own reputation; McDonald's resurrects the Hamburglar; Do your staffers think you're underperforming?

US Weekender
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US Weekender | May 9th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

McDonald’s had a busy week – a turnaround plan, the Hamburglar’s resurrection, and an op-ed by James Franco. These small steps won’t solve all of the fast-food giant’s problems, but they could help pave the way for its next chapter, writes senior reporter Lindsay Stein.

Listen up, PR execs: your staffers might think you’re underperforming. The gap between PR leaders’ perceptions of their performance and their employees’ views is “Grand Canyon-sized,” according to a study.

ABC renewed Scandal for another season this week. Judy Smith, the crisis comms expert who serves as inspiration for Olivia Pope, found herself trying to control the narrative about her own image after the TV series debuted in 2012.

A few major people moves in the industry to note: FleishmanHillard US East Region president Robert Dowling left the agency, and BlackBerry comms leader Heidi Davidson is out. Chipotle brought on Taylor’s Jackson Jeyanayagam as director of digital marketing.

Thought-provoking reads
James Franco and the Hamburglar: small steps in McD's comeback James Franco and the Hamburglar: small steps in McD's comeback
Why the Hamburglar's resurrection and James Franco's op-ed could pave the way for McDonald's next chapter
Attention, confident PR execs: Your staffers think you are underperforming Attention, confident PR execs: Your staffers think you are underperforming
The gap between PR leaders' perceptions of their performance and their employees' views is "Grand Canyon-sized," a study finds.
It's handled: How Judy Smith had to manage her own reputation when Scandal debuted It's handled: How Judy Smith had to manage her own reputation when Scandal debuted
And how she fixed the problem, according to the former presidential aide and famed reputation management guru herself.
Why SeaWorld has to go beyond comms in its fight for survival Why SeaWorld has to go beyond comms in its fight for survival
After a slow response to Blackfish, SeaWorld is in the fight of its life. It'll need to aggressively argue its side against animal-rights groups to win back customers, say PR pros.
Your next crisis will be live-streamed. How to get ready Your next crisis will be live-streamed. How to get ready
Live-streaming took center stage in Baltimore, Ferguson, New York, and Cleveland as hot-button issues exploded. Here are five ways to get ready for when your client has to deal with it.
Editor's view
Voters prefer Cameron to nice guy Miliband Voters prefer Cameron to nice guy Miliband
The narratives woven by British political party leaders over the past few weeks of campaigning produced vastly different results and culminated in three of them resigning soon after the election ended in triumph for the Conservatives.
Buzzed-about news
Fleishman US East Region president Robert Dowling departs Fleishman US East Region president Robert Dowling departs
Oracle brings on Burson-led WPP team for global account Oracle brings on Burson-led WPP team for global account
Chipotle snags Taylor's Jackson Jeyanayagam as digital marketing director Chipotle snags Taylor's Jackson Jeyanayagam as digital marketing director
BlackBerry comms leader Heidi Davidson steps down BlackBerry comms leader Heidi Davidson steps down
Pizza Hut serves up consumer-facing blog to tell brand stories Pizza Hut serves up consumer-facing blog to tell brand stories
Hitt to succeed Tovar as Walmart's VP of communications Hitt to succeed Tovar as Walmart's VP of communications
The PR Week podcast
The PR Week 5.8.2015: Deflategate and the Patriots' comms problem The PR Week 5.8.2015: Deflategate and the Patriots' comms problem
The latest on Deflategate; a senior departure from FleishmanHillard; what employees really think of their PR leaders
Global Agency Business Report
What is the new PR agency? What is the new PR agency?
Tipping point: PR agencies retooling for an integrated future Tipping point: PR agencies retooling for an integrated future
Global agency figures depict a thriving industry Global agency figures depict a thriving industry

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