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CEO shakeups at two major firms; Views from Japan; How PR can support its women

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US Weekender | November 7th 2015
Welcome to PRWeek's Weekender newsletter, which catches you up on everything you missed during the week, gives you a few long reads for the weekend, and highlights the biggest trends in the communications industry over the past seven days. Enjoy your weekend!

Two major firms made the media rounds this week when they announced top-level leadership changes. FleishmanHillard revealed that John Saunders, previously the president of FleishmanHillard’s EMEA region, would replace Dave Senay as the agency's CEO; Rogers & Cowan named Mark Owens as its CEO. FleishmanHillard’s announcement comes as the company’s UK branch is finalizing a merger with Fishburn to become FleishmanHillard Fishburn.

As FleishmanHillard and Rogers & Cowan welcomed new CEOs, social media users were saying goodbye to Twitter’s "favorite" option, which was replaced with a "like" button, though it remains to be seen how liked the change will actually be. Something else that was missing from Twitter was a quick response from Chipotle after the Mexican fast-food chain closed more than 40 of its stores due to an outbreak of food poisoning. Although the chain eventually deployed a FAQ section, its timing and lack of proactive crisis comms seemed particular slow in today’s lightning-fast social media world

People Moves
John Saunders replaces Dave Senay as FleishmanHillard CEO John Saunders replaces Dave Senay as FleishmanHillard CEO
Saunders plans 'steady' leadership transition at FleishmanHillard Saunders plans 'steady' leadership transition at FleishmanHillard
Rewind: Dave Senay at the helm of FleishmanHillard Rewind: Dave Senay at the helm of FleishmanHillard
Rogers & Cowan names Mark Owens CEO Rogers & Cowan names Mark Owens CEO
Nestlé taps Eugenio Simioni to succeed Rudolf Ramsauer as corporate comms director Nestlé taps Eugenio Simioni to succeed Rudolf Ramsauer as corporate comms director
Top-level reshuffle at Edelman Australia as CEO Tim Riches resigns Top-level reshuffle at Edelman Australia as CEO Tim Riches resigns
Chipotle responds
Chipotle doesn't have much to say about E. coli outbreak Chipotle doesn't have much to say about E. coli outbreak
"Keeping so quiet could harm Chipotle," said Nick Kalm, founder and president of Reputation Partners.
Chipotle outlines 7 ways it's 'aggressively' addressing E. coli outbreak Chipotle outlines 7 ways it's 'aggressively' addressing E. coli outbreak
The Mexican food chain issued a statement on Tuesday afternoon about how it's responding to an E. coli outbreak in Oregon and Washington State.
Chipotle rolls out FAQ page as part of E. coli crisis response Chipotle rolls out FAQ page as part of E. coli crisis response
The chain has also posted a button linking to the "Pacific Northwest restaurant closure update" portal on its own homepage.
The week in political comms
Inside the 'hand-to-hand combat' of campaign rapid response teams Inside the 'hand-to-hand combat' of campaign rapid response teams
"Rapid response used to be an innovation. Now it's a necessity," says Incite Agency founding partner Ben LaBolt.
Will political native advertising work? That's up to BuzzFeed Will political native advertising work? That's up to BuzzFeed
The cat-friendly website is again setting a media trend, but this time with native advertising promoting political candidates.
RNC's Sean Spicer shrugs off debate criticism RNC's Sean Spicer shrugs off debate criticism
"The candidates should have all the say they want," said Republican National Committee communications leader Sean Spicer.
Public opinion of TPP at odds with global press backlash, Edelman finds Public opinion of TPP at odds with global press backlash, Edelman finds
Research shows majority of businesses and consumers favour TPP but scepticism clearly remains
Views from Japan
Lessons from the Japanese PR sector Lessons from the Japanese PR sector
Japan's PR and communications industry is evolving fast, buoyed by a new feeling of bullishness in the country's business community - here are some takeaways from a recent visit to the world's third-largest economy.
Global spotlight: How social media drives Tokyo's PR business scene Global spotlight: How social media drives Tokyo's PR business scene
Kyoko Fujii Takagi, corporate comms division supervisor at Dentsu PR, details how the evolution of social media has impacted the city's comms landscape
Nissan's Roel de Vries on content-driven marketing, future of the PESO media framework Nissan's Roel de Vries on content-driven marketing, future of the PESO media framework
The corporate VP, global head of marketing, and brand strategy invited PRWeek editor-in-chief Steve Barrett into the motor corporation's production studio in Japan to discuss how Nissan creates and targets content.
Cover story
Is the agency model broken? Is the agency model broken?
As an avalanche of reviews crashed down on the marcomms sector this year, agencies were once again forced to revamp offerings for cost-conscious clients on the lookout for that perfect brand steward in an increasingly complex multichannel world led by a distracted consumer.
PR firms can avoid la la land by bringing big ideas to the table PR firms can avoid la la land by bringing big ideas to the table
PRWeek editor-in-chief Steve Barrett on the agency model's uncertain and evolving future.
Your call: Is the agency model actually broken? Your call: Is the agency model actually broken?
In our November issue, we gauged a cadre of PR pros' assessments of the traditional agency model in the 21st century. Let us know what you think.
Buzzed-about news
Why the PR industry needs to flex its muscles and support its women Why the PR industry needs to flex its muscles and support its women
I took the decision to go freelance in 2005. I looked at my peers struggling with their home and board responsibilities and thought - 'no thanks', writes Nicky Imrie of The PR Network
No 'hearts' for the end of Twitter's 'stars' No 'hearts' for the end of Twitter's 'stars'
What does the change mean for b-to-b communicators? Confusion, at least at the start.
LAFCO brings on Ruder Finn to help tell the brand's story LAFCO brings on Ruder Finn to help tell the brand's story
Jon Bresler, LAFCO founder and president, said he wants Ruder Finn to assist LAFCO with the development of a more cohesive brand story.
In-house reputation management not as proactive as it should be, finds Ipsos Mori In-house reputation management not as proactive as it should be, finds Ipsos Mori
A survey of senior comms professionals at some of the world's leading firms has found that their reputation management is often found wanting - and also reveals comms directors expect NGOs' influence on corporate behaviour to grow.
FleishmanHillard Fishburn: A marriage of convenience or a match made in heaven? FleishmanHillard Fishburn: A marriage of convenience or a match made in heaven?
In some ways, Monday's announcement that Fishburn and FleishmanHillard are to merge had an air of inevitability about it. A line can be traced from this week's announcement as far back as 2013 when Omnicom Group, which owns Fishburn and FleishmanHillard, and Publicis Groupe attempted a merger to create what would have been the largest holding company in the world.
Opinion: Was I really meant to see/hear this? - Confidentiality dos and donts Opinion: Was I really meant to see/hear this? - Confidentiality dos and donts
Jean-Michel Dumont, chairman of Ruder Finn Asia, shares some simple tips on keeping things confidential in an increasingly connected world
Autodesk brings on Nectar to spearhead PR efforts Autodesk brings on Nectar to spearhead PR efforts
Fourteen agencies took part in Autodesk's RFP process.
Podcast
The PR Week 11.05.2015: FleishmanHillard nabs new CEO; Is the agency model broken? The PR Week 11.05.2015: FleishmanHillard nabs new CEO; Is the agency model broken?
The PRWeek weekly podcast welcomes back Steve Barrett - now the editorial director of PRWeek Global - to discuss the week's top comms- and PR-related stories.
PRWeek Asia & UK
Brands weighing up new opportunities after China's removal of one-child policy Brands weighing up new opportunities after China's removal of one-child policy
New two-child policy predicted to create dramatic growth in consumer spending, but brands need to be authentic rather than greedy in boosting their market share
Coca-Cola defends Christmas truck after Keith Vaz MP says vehicle is 'not welcome in Leicester' Coca-Cola defends Christmas truck after Keith Vaz MP says vehicle is 'not welcome in Leicester'
Coca-Cola has responded to calls from MP Keith Vaz for the brand's Christmas truck tour not to stop in his Leicester constituency, saying that children under 12 will not be targeted directly for sampling and that no-sugar options will be available.