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Final entry deadline 11 June 2015

Five Days until the FINAL entry deadline for the PRWeek Awards 2015: 11.06.2015

Whilst you’re adding the finishing touches to your entry, here are some final great tips to remember!

Plan Ahead.

Draft an outline of what you want to get across before you start writing. Your entry should be no more than two single sheets of A4 when printed (10 point type size, single line spacing).

Create a Story.

Judges like a clear narrative. Go back to grammar school – give the 5 Ws – Who, What, Why, Where, When.

Don’t use jargon.

The judging panel may not necessarily know the ins and outs of your campaign. Skip the big words and make sure you have given background detail where needed.

Don’t ignore the fine print.
Check the Entry Guide and ‘How to enter’ page to ensure you are covering all of the criteria for your category/ies. Upload the required amount of images to the required spec. Use case studies to add the ‘colour’ to your entry.

Choose support materials carefully.
There is so much temptation to upload everything. Don’t do it! Choose the best and most evocative stats, videos, images and testimonials to support your case.

Don’t worry too much about fancy video.
Took a snippet on your smartphone? That counts! The more you can bring your event to life, the better. Don’t stress about professional production on support videos.

Everyone loves stats.
ROI is great. So are retweets. Infographics are fun. Where possible, put in a few tangible facts and figures to back up your campaign.

'Learn the top tips'
Purchase the PRWeek Awards Breakfast briefing video here and learn exactly what the judges expecting from your entry.

Questions? Contact Robyn at

Good luck!
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