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Meet Gen Z - Exclusive research, insights and stories

MEET GEN Z - Brought to you by AdAge UNiDAYS
Generation Z

Generation Z—the generation born from 1997 to the present—is the first generation growing up in the digital age. What exactly does this mean for marketers? This newsletter from Ad Age and global Student Affinity Network UNiDAYS offers news and insights on how marketers can reach this upcoming generation of consumers that controls an estimated $143 billion in spending power in the U.S. alone.

Visit our Gen Z site now

Connecting the digital generation Connecting the digital generation

“If you’re advertising to Gen Z, go digital. It’s the golden rule for any marketer trying to reach them.”

At least that’s the usual message put out there by B2B marketers. Unfortunately, it’s pure hype.

A new survey by global Student Affinity Network UNiDAYS finds that while some digital items are essential for Gen Zers, many aren’t. In day-to-day life, Gen Z relies very much on a hybrid mix of digital and traditional media. As such, marketing to this generation requires an omnichannel strategy that goes well beyond online and in-app advertising.

Our free white paper explores several dominant marketing myths pervading the so-called “digital generation.” Download it to learn how you can get past the misconceptions surrounding Gen Z consumers—and engage with them honestly and effectively.

Download now

Gen Z Insights presented by UNiDAYS

Gen Z Insights presented by UNiDAYS For Gen Z, online privacy is like bathroom privacy. Respect it.

Gen Z Insights presented by UNiDAYS E-commerce giants already have what it takes to out-social social media. Here’s how.

Gen Z Insights presented by UNiDAYS Why Gen Z and loyalty programs aren’t (always) perfect matches

Get more insights
Get more
on AdAge.com

Facebook sees its Gen Z audience slipping away to Snapchat
By Garett Sloane

Teen stream: Gen Zers give us the inside dope on how they use smartphones
By Sophie Weiner

Gen Z hates your ads … but they love
your video

By Chris Innes

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All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved. The Spam Archive website contains material for general information purposes only. It has been written for the purpose of providing information and historical reference containing in the main instances of business or commercial spam.

Many of the messages in Spamdex's archive contain forged headers in one form or another. The fact that an email claims to have come from one email address or another does not mean it actually originated at that address! Please use spamdex responsibly.


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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. Many thanks to all our supporters including Vanilla Circus for providing SEO advice and other content syndication help | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap | All hosting and cloud migration by Cloudworks.

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