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EMarketer Daily - UK Travelers Demand Mobile-Optimized Sites

UK web users are now more likely to rely solely on mobile devices than PCs to access digital travel content.
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June 10, 2015

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Mobile-Optimized Travel Sites Are Critical in the UK

UK web users are now more likely to rely solely on mobile devices than PCs to access digital travel content. On mobile, browsers dominate apps when it comes to share of travel content visitors, as well as time spent with most travel content categories. As such, providing a solid mobile browser experience is a must for UK travel industry players. Full Article

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5 Steps to Kickstart Marketing Automation Success

Whether you're just researching or you've signed a contract and are wondering what to do next, we've broken the process of getting started into 5 steps — and given you all the best practices, checklists, and tip sheets you need to set yourself up for optimal success with your platform. Download the E-book!

Disagreement Persists Over Viewability Definition

As more money pours into digital display, challenges—and disagreements—involving viewability rage on. Recent research finds that many advertising professionals aren't even aware of the current definition for desktop display viewability, and most believe more pixels should be in-view. In addition, the large majority agree that a minimum of 2 seconds for desktop video viewability isn't enough.
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What's the secret to becoming a data-driven marketing powerhouse?

Forbes Insights and Turn asked over 300 marketing leaders how they perceive data-driven marketing and what impact it's having on their organizations. Download this report and gain the insights you need to successfully evolve your marketing strategy in the age of Big Data.

For CPG, Mobile Promotions Push Targets to Store

CPG mobile ad campaigns drive $500 million in-store sales on average, recent research finds. Out of CPG campaign types, those that include a promotion or coupon drive the highest in-store sales on average. Geotargeting can help CPG brands boost the relevance of their mobile messaging when shoppers are in or near a store, but few are leveraging the technology. Full Article

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