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EMarketer Daily - How Frequent Is Digital Buying in the Nordics?

How Often Do Digital Shoppers in the Nordics Press 'Buy'? | Putting Smart Watch Adoption in Perspective | SMBs Fail to Focus on Branding Upon Launch
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June 11, 2015

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How Often Do Digital Shoppers in the Nordics Press 'Buy'?

Digital buyer penetration among internet users in each of the Nordic countries—Denmark, Sweden, Norway and Finland—falls around three-quarters or more. According to recent research, web users in Denmark and Norway shop slightly more frequently than those in Sweden, while Finland trails further behind. Travel, tickets and clothing are the top three categories purchased online by digital buyers across the region. Full Article

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People-Based Marketing Has the Industry Buzzing

Mobile has completely disrupted digital marketing. Marketers have to evolve to meet new consumer habits or they'll be left behind. Find out how people-based marketing can help you reach your audience wherever they are, on any device, at any time. Download the new Atlas white paper today.


Putting Smart Watch Adoption in Perspective

The wearable device category has all the ingredients needed to ignite a technology revolution, except one: widespread consumer interest. Awareness of wearable devices is up, industry forecasts for growth are high, but consumers' interest in buying anything besides a fitness tracker is still low, according to a new eMarketer report. Full Article

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The Modern Marketer's Guide to Content-Driven Commerce

Content marketing is one of the biggest initiatives for CMOs, second only to measuring ROI. Yet, making the transition from pushing product to nurturing consumers is a huge challenge. Download this guide for insights to build a content strategy that creates loyalty & drives conversions!

SMBs Fail to Focus on Branding Upon Launch

For small and medium-sized businesses (SMBs), looks matter, with professional-looking websites one area of high importance. While most SMBs agree that positive customer perceptions of their brands are important, few report focusing on branding when starting their businesses—and now, they're rushing to catch up. Full Article

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