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EMarketer Daily - In France, Users Respond Best to Digital Video Ads While Commuting

When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they're on their way to work.
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December 11, 2015

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In France, Users Respond Best to Digital Video Ads While Commuting

When are digital video ads most welcome in France? According to mobile device users surveyed in July, they respond most favorably to such ads while they're on their way to work. Full Article

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Are you the NASA or newbie of MarTech?

Predictive marketing is leading the charge into new markets. Discover what is driving the predictive marketing revolution and how your marketing maturity stacks up. Join EverString on Dec. 17 at 9 am PST for the webinar, "Getting Down to the Data: What is Driving the Predictive Marketing Revolution?" Register today!


Many Marketing, IT Execs Don't Have a Mobile-First Strategy

Marketers understand the appeal of having a mobile-first strategy, not only because of the proliferation of smartphones, but also due to the growing time spent on these devices. And even though nearly half of marketers and IT executives have adopted a mobile-first environment, many still have not. Full Article

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Create your own eMarketer charts and tables, instantly

Announcing Numbers, a new tool that empowers you to tell compelling stories with data. Create your own charts and tables instantly by mixing and matching over 6,900 eMarketer data points, across 41 countries. Experience Numbers now Advertisement

With Cross-Platform Targeting, First-Party Data Can Be Misleading

As the group vice president and general manager of Oracle Data Cloud, Omar Tawakol oversees all of Oracle's data management practices and strategies, including the development of its identity graph. Tawakol recently spoke with eMarketer about the dangers of taking deterministic data at face value, and the increased importance of using first-party data for identifying audiences across devices.
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Omar Tawakol
Group Vice President and General Manager, Oracle Data Cloud
Oracle

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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