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EMarketer Daily - In the UK, SVOD Gets Boost from Older Age Groups

Older UK Consumers Tune In to Subscription Video-on-Demand | How CPG Advertisers Stack Up for Digital Video | Condé Nast on How Digital Has Changed the Concept of In-House Agency
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June 12, 2015

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Older UK Consumers Tune In to Subscription Video-on-Demand

Strong growth is expected for UK streaming video subscription revenues in the coming years. Based on recent research, subscription video-on-demand adoption among consumers ages 35 and older should help fuel such gains. Full Article

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Marketers: Need a Framework for Untangling the Complexities of Data?

Navigate past today's data challenges with People Data Activation, a framework comprising six fundamentals to help you deliver 1:1 customer experiences that drive ROI. Download the People Data Activation paper today! Advertisement


How CPG Advertisers Stack Up for Digital Video

Consumer packaged goods (CPG) brands lead other industries when it comes to share of digital video ad impressions and views, according to research, but they still struggle to gain engagement. As the CPG industry continues to ramp up video ad spending, most of those extra dollars are coming from TV budgets. Full Article

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Announcing "Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015"

Featuring the first-ever industry breakouts for ad spending by format and programmatic display spending by industry. Includes eMarketer's latest mobile vs. desktop spending and insights on digital tactics for each industry. Download a free executive summary today.

Condé Nast on How Digital Has Changed the Concept of In-House Agency

Earlier this year, Condé Nast launched a branded content studio, 23 Stories, which aims to help its advertising partners reach users, as well as ramp up engagement through content that's been developed and distributed by the publisher's editorial team. Pat Connolly, vice president of marketing solutions at Condé Nast, recently spoke with eMarketer about the 23 Stories initiative and the future of content marketing. Full Article



Pat Connolly
Vice President, Marketing Solutions
Condé Nast

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