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EMarketer Daily - For Overseas UK Travelers, Wi-Fi's a Must-Have

When Abroad, UK Travelers Rely on Wi-Fi | When Will Mobile Marketers Move Beyond Basic Measurement? | Is Social the Secret to Beating B2B Sales Quotas?
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June 15, 2015

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When Abroad, UK Travelers Rely on Wi-Fi

Mobile users in the UK are becoming increasingly reliant on mobile networks for internet access on the move, particularly with increased 4G coverage leading to improved experiences. However, when abroad, most Brits revert to Wi-Fi to get online. Full Article

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Marketers: Need a Framework for Untangling the Complexities of Data?

Navigate past today's data challenges with People Data Activation, a framework comprising six fundamentals to help you deliver 1:1 customer experiences that drive ROI. Download the People Data Activation paper today!


When Will Mobile Marketers Move Beyond Basic Measurement?

Despite the emphasis on targeting people, not devices, mobile marketers still struggle to connect customer behavior across screens. Indeed, they're stuck on basic metrics such as mobile traffic share and what devices customers use, and lag when it comes to determining how mobile fits into the customer journey and tracking consumers across devices. Full Article

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Announcing "Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015"

Featuring the first-ever industry breakouts for ad spending by format and programmatic display spending by industry. Includes eMarketer's latest mobile vs. desktop spending and insights on digital tactics for each industry. Download a free executive summary today.

Is Social the Secret to Beating B2B Sales Quotas?

Social media is proving to be a sales driver for B2Bs. Recent research finds that social-savvy sales reps are nearly seven times more likely to exceed their quotas than those with limited or no experience, and the number of closed deals as a direct result of social usage has jumped. Full Article

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