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Top 10 Reports of 2015 | 2016 Sneak Peek

See what eMarketer content was hot in 2015 – plus, get a preview of the newest research to be released in the coming year! Request a quote to learn about ways to gain access to all eMarketer research.


Top Reports of 2015 – and a 2016 Preview

From our first-ever Instagram Advertising report to our annual Digital Ad Spending Benchmarks series, here’s the content that our customers turned to most this year. Plus, get a sneak peek of the research we’ll be releasing in the coming year.

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10 Most popular Reports of 2015 

1. Instagram Advertising: What Marketers Need to Know

Instagram will soon carry a lot more advertising. Direct-response buttons, an API for ad buying and Facebook-style targeting capabilities will give advertisers new ways to buy and will lead to rapid increases in ad spending on the photo-focused social network. eMarketer forecasts Instagram will have $595 million in ad revenue this year, rising to $2.81 billion in 2017. 
2. Global Mobile Landscape 2015: A Country-by-Country Guide to Mobile Phone and Smartphone Usage

The mobile phone has reshaped the means by which the majority of the world communicates—it is now an intrinsic part of the majority of people’s lives worldwide. Still, there remains substantial gaps in the level of development in individual countries. 
3. Marketing Technology: Nine Important Trends for Brands and Agencies in 2015 

Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. As a result, in addition to being brand builders and message crafters, modern marketers now also wear the hat of technologist.
4. Digital Ad Spending Benchmarks by Industry: The Complete eMarketer Series for 2015

US industries will collectively spend more than $58 billion on paid digital advertising in 2015, the sixth consecutive year of robust growth. Spending increases in all sectors are being propelled by continued economic improvement and technological advances that can deliver campaigns in more efficient and personalized ways. In 2015, mobile, digital video and programmatic buying are the brightest stars in the digital advertising lineup. 
5. Digital Display Advertising: Nine Things to Know for 2015  

Expected to net $27.05 billion this year, US digital display advertising and all its components—banners, rich media, video and sponsorships—will continue to capture the greatest portion of ad dollars of any digital channel, accounting for 46.2% of all US digital ad spending in 2015.

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6. Worldwide Retail Ecommerce: The eMarketer Forecast for 2015 

Global retail sales—both in-store and internet purchases—will surpass $22 trillion in 2015, up 6.3% from 2014. Retail ecommerce will account for 7.3% of the total retail market worldwide, or $1.672 trillion. This is a nearly 25% increase from 2014. By 2019, that share will increase significantly to 12.4%, when ecommerce sales are expected to reach $3.551 trillion. Still, this is only a fraction of total retail purchases.

7. Q2 2015 State of Video: Monetization, Audience, Platforms and Content 

This report provides a snapshot of the digital video industry from four vantage points: monetization, audience, platforms and content. It examines the latest data, trends and business activity in this constantly evolving space.  

8. Worldwide Internet and Mobile Users: Q1 2015 Complete Forecast 

By the end of 2015, 43.0% of people worldwide will use the internet regularly—either through a desktop/laptop computer or mobile device—a 6.7% increase over 2014. eMarketer forecasts that more than 970 million individuals will go online at least once per month for the first time between 2014 and 2019. At that point, one out of every two people across the globe will use the internet regularly. 

9. Worldwide Ad Spending: Q1 2015 Complete Forecast 

Global advertising expenditure is rising steadily, supported by rapidly growing ranks of middle-class consumers and internet audiences in emerging markets, swelling digital and mobile ad investments in all regions and countries, and increased spending on events such as the Rio 2016 Olympics, Pyeongchang 2018 Olympics, the 2018 FIFA World Cup and upcoming national elections. eMarketer expects paid media spending will increase 5.9% in 2015 to total $577.79 billion, with spending gains hovering around 6% annually through 2019. 

10. Video Advertising Benchmarks: What Metrics Can (and Can't) Tell You About the Bigger Picture 

The video and TV advertising industries are in the middle of major disruption, as consumer time and attention shift from traditional to digital channels, as video becomes the norm across a growing number of media platforms, and as buyers and sellers employ increasingly automated workflows to serve ads.

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»Virtual Reality for Marketers
»Digital Video and TV - Europe 
»The UK Mobile App Market  
»The Internet of Things  
»Digital Video Trends 
»Western Europe Ecommerce  
»International Cross-Border Shopping 
»Digital Video Advertising for Industries
»The State of Digital Advertising, 2016 
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© 2016 eMarketer, Inc.
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