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EMarketer Daily - Social Users in Spain Split on Following Brands

Many marketers are interested in how to engage consumers on social media. But not all users are interested, and even those who are can get turned off. According to October 2015 research in Spain, attitudes differ dramatically between users who do and don't follow brands.

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January 15, 2016

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Social Users in Spain Split on Following Brands

Many marketers are interested in how to engage consumers on social media. But not all users are interested, and even those who are can get turned off. According to October 2015 research in Spain, attitudes differ dramatically between users who do and don't follow brands. Full Article

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New eBook: The 2016 App Marketing Guide

Learn the major app retention and engagement trends from 2015 that will impact your marketing strategy this year, including (a) the 2015 app engagement landscape, (b) major data finds on app user engagement, marketing, and churn, & (c) the five critical takeaways for 2016. Download the Guide


Search Stays Strong as Mobile Accounts for Most Clicks

Display ad spending may be about to outpace search this year in the US, but in many markets, search is still in the lead—and expected to stay there. And according to 2015 research, marketers around the world are planning to increase search spending this year. Full Article

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eMarketer Webinar: Loyalty Marketing

Marketers of all stripes know that keeping an existing customer is easier and more lucrative than finding a new one, but fostering loyalty can be tough. Register for eMarketer's complimentary webinar to learn about the state of loyalty marketing today and how digital and mobile channels are shaping it. Register here.

Virtual Reality Shows Bourbon's Journey to the Shot Glass

While traditional marketing is all about perfecting a brand's external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer about a recent behind-the-scenes virtual reality campaign at the spirits maker. Full Article



Rachel Harris
Director, National Brand Activation
Beam Suntory

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