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EMarketer Daily - In Sweden, Valentine's Day Is Celebrated with Gifts for Loved Ones

Nearly half of internet users in Sweden are planning to celebrate Valentine's Day, according to a February 2016 survey by Svensk Handel. Of those who intend to do so, 44% will buy a gift for their partner, while 37% plan to stay in and cook a nice dinner.

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February 12, 2016

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In Sweden, Valentine's Day Is Celebrated with Gifts for Loved Ones

Nearly half of internet users in Sweden are planning to celebrate Valentine's Day, according to a February 2016 survey by Svensk Handel. Of those who intend to do so, 44% will buy a gift for their partner, while 37% plan to stay in and cook a nice dinner. Full Article

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Free eBook: Get C-Suite Buy-In for B2B eCommerce

Need help getting your leaders on board with eCommerce? 2016 is the year B2B companies put buyers' needs first, and improve customer experience by implementing digital self-service. Get this FREE eBook for tips on getting your organization's 5 key stakeholders on board with this shift!


Mobile Usage Was High During the Super Bowl

During the Super Bowl 50, viewers were glued to their TV sets—with their mobile devices nearby. A February 2016 survey found that mobile accounted for the largest share of searches related to Super Bowl ads. Full Article

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eMarketer Webinar: Lessons from Holiday Shopping 2015

eMarketer expected a strong 2015 holiday season for ecommerce and total retail sales. What were the final results? What do retailers need to know about changing consumer behaviors to keep up in 2016? We'll answer these questions and more in our upcoming webinar. Reserve my seat.

Marketing in China: Programmatic Advertising Faces Hurdles

ReachMax is a programmatic ad technology platform that delivers programmatic advertising for online video in China. eMarketer spoke with Charlie Wang, ReachMax's COO, about adoption of programmatic advertising in China and the problems that automated ad transactions face. Full Article



Charlie Wang
COO
ReachMax

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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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