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EMarketer Daily - In Denmark, Smartphone Market Nears Replacement Cycle

Denmark's Smartphone Market Nears Saturation | As Real-Time Marketing ROI Increases, Spending Follows | AdChoices: Do Consumers Know They Can Control the Creepiness?
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June 18, 2015

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Denmark's Smartphone Market Nears Saturation

About eight in 10 internet users in Denmark own a smartphone, and recent research suggests the market in the country is reaching its saturation point, with consumers switching from adoption behaviors to replacement ones. In terms of brand, smartphone owners in Denmark are most likely to choose Apple. Full Article

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2015 Mobile Advertising Benchmark Report

Mobile is on the rise and expected to yield 50% of paid clicks by 2015. Gain insight into mobile CTR, CPC, spend share, click share & conversion rates from 13 countries. This report contains 12 data charts of mobile trends to help you optimize or plan entry into new markets. Download the report. Advertisement

As Real-Time Marketing ROI Increases, Spending Follows

Marketers have embraced real-time marketing (RTM) to achieve a variety of objectives, and their efforts aren't just limited to social media. Recent research finds that users are increasing their RTM budgets as the returns flow in.
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LivePerson for SMBs!

LivePerson has helped the world's largest brands make meaningful connections with their customers, but it's also the perfect solution for SMBs. Our free plan gives one user access to all LiveEngage capabilities including unlimited messaging--perfect for SMBs! Also download our mobile app to connect on the go. Sign up today!

AdChoices: Do Consumers Know They Can Control the Creepiness?

Several years ago, the advertising industry introduced the AdChoices button to provide targeting transparency and allow users to opt out of tracking options. But has it worked? Based on recent research, awareness has a long way to go before consumers know their options—and feel more positive about targeted ads. Full Article

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