In UK, Ereaders Hold Steady Within the Tablet Market
Ereaders continue to hold their own in the UK, with a quarter of the population expected to use one in 2016, according to eMarketer’s latest user forecast. Read Article
Many Thought the Tablet Would Kill the Ereader. Why It Didn't Happen.
When Apple introduced the iPad in 2010, many thought it would make dedicated ebook readers obsolete. But six years later, it turns out that didn’t happen. In fact, both categories are still growing. Read Article
Data Management Platforms Fall Short of Marketer Expectations
The use of data management platforms (DMPs) among industry professionals continues to grow. Yet, those same marketers are skeptical of DMPs' ability to deliver on expectations and business goals, according to research. Read Article