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EMarketer Daily - What's the True Cost of 'Free' Delivery in the UK?

UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back this expense.
 
 

What's the True Cost of 'Free' Delivery in the UK?
 

UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back this expense. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
Financial Institutions Turn to the Internet of Things to Stay Competitive
 

Though the internet of things (IoT) is still in its early stages, it has significant potential for the financial services sector. By building on early success with mobile technology, banks, insurers, payments companies and other financial firms are experimenting with ways to streamline their operations, reduce risk and create more valuable experiences for their customers. Read Article

 
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eMarketer Attention! London 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here for early-bird tickets.
Most SMBs Measure Social Media Success by Amount of Views
 

US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts. According to January 2016 research, many measure how well their efforts have done by the amount of views they get. Read Article

 
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Exclusive for eMarketer Customers
GE Uses Digital Video to Engage Science Geeks
 
Katrina Craigwell, director of global content and programming at digital-industrial company GE, talked about how her team approaches its digital video programming across a variety of platforms and publishers. Read Interview
 
An interview with:
 
Katrina Craigwell
Director, Global Content and Programming, GE
Effect of Google's Removal of Right-Hand Side Ads Not as Dramatic as Feared...So Far
 

On February 19, 2016, Google announced it would remove ads on the right-hand side of desktop search engine results pages (SERPs). Marketers became concerned about heightened competition—there would be fewer ad slots and cost-per-click (CPC) increases. Early analysis indicates little change in CPC, but some reshuffling in clicks among the top four ad positions. Read Brief

 
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