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EMarketer Daily - France's Smartphone User Base Continues Its Expansion

Smartphone penetration in France has steadily grown quarter by quarter over the past two years. In Q4 2013, 64.1% of internet users in France were smartphone users; in Q4 2014, that figure rose to 66.0%; and in Q4 2015 69.2% of internet users were also smartphone users.
 
 

France's Smartphone User Base Continues Its Expansion
 

Smartphone penetration in France has steadily grown quarter by quarter over the past two years. In Q4 2013, 64.1% of internet users in France were smartphone users; in Q4 2014, that figure rose to 66.0%; and in Q4 2015 69.2% of internet users were also smartphone users. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
Digital Neck-and-Neck with TV Ad Spend in the US
 

In 2016, eMarketer estimates, digital ad spending will make up 35.8% of total media ad spending in the US, just 1 percentage point below the share for TV. That 1 percentage point adds up to about $1.78 billion, but a new eMarketer report explores how digital is catching up. Read Article

 
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Discover a World of Big Data Behind Your Next Promotion

At RetailMeNot, we're known for our coupons. But did you know that inside every offer is a world of hard working data? We tap our 43 million email subscribers and 718 million website visits to generate strategic insights. We can pretest offers and target consumers anywhere - even right in your store.

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How Do Young People Feel About Self-Driving Cars?
 

While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research. Read Article

 
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Exclusive for eMarketer Customers
The State of Marketing Technology in the UK and Western Europe
 

Marketing technology—the software and services employed to manage and measure marketing operations—has become a major agenda item for brands and agencies everywhere. In an increasingly digital world, effective use of technology can pay off for marketers in many ways. As Sergio Balegno, partner and CEO at Ascend2, commented in the research firm's August 2015 report, "Nearly everything we do now to acquire leads and convert customers revolves around the use of marketing technology, and 87% of companies say it is improving their marketing performance." Read Brief

 
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Young People Drive Digital Travel Purchases in Indonesia
 
Ruwie Rahardjo, general manager of travel metasearch engine Wego Indonesia, talks about how young people in Indonesia are more apt to book travel through digital channels. Read Interview
 
An interview with:
 
Ruwie Rahardjo
General Manager, Wego Indonesia
 
 


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