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EMarketer Daily - Search Leads Digital Ad Spend in Russia

Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.</p>
 
 

Search Leads Digital Ad Spend in Russia
 

Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.

Read Article
 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here to get your early-bird tickets now.
Unlocked Smartphone Shipments Soar in the US
 

In 2015, there were 14.6 million US unlocked smartphone vendor shipments, a 140% increase compared to the year prior. According to research, the growth included market share gains by mobile manufacturers like Apple and Motorola. Read Article

 
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eMarketer Attention! London 2016 - Early-Bird Tickets On Sale Now

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here for early-bird tickets.
What Marketers Should Know About Today's Ever-Expanding Technology Landscape
 
Now that more marketers are taking technology into their own hands, it’s crucial that they stay up to date on the ever-expanding space. eMarketer’s Bryan Yeager spoke with Scott Brinker, co-founder and chief technology officer at interactive content software provider ion interactive and editor of the Chief Marketing Technologist blog, to get his latest take on what’s new and what’s changing in marketing technology. Read Interview
 
An interview with:
 
Scott Brinker
Co-Founder and Chief Technology Officer, ion interactive
Exclusive for eMarketer Customers
Home Sweet Home: US Millennials Are Buying Houses, Often in the Suburbs
 

Among the things everyone knows about US millennials: They are not eager to buy homes and they want to live in cities rather than in suburbs. As is often the case with things "everyone knows," though, neither of these is mostly true. The "Home Buyer and Seller Generational Trends Report 2016," published in March by the National Association of Realtors (NAR), adds to the fund of evidence rebutting those two bits of popular wisdom. Read Brief

 
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Programmatic Trails Direct-Sold Ads on Viewability, but For How Long?
 

As advertisers increasingly look to transact on viewable impressions, this poses problems for those leaning heavily on programmatic buying. But while programmatic might trail direct-sold ads in terms of in-view percentages, measurement capabilities and even viewability guarantees are on the rise. Read Brief

 
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