How Often Are US Consumers Watching Video on Their Smartphones?
Nearly a quarter of US smartphone users said they viewed TV shows or movies on their devices daily. But more than a third said they never did, according to research. Read Article
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Digital to Take Majority Share of China's Total Media Ad Spending
In 2016, digital ad spending will represent more than half of total media ad spending in China for the first time, eMarketer predicts. Mobile ad spending alone will exceed TV ad spending as a share of total media ad investment. Read Brief
Marketing Technology: The Six Developments That Matter the Most in 2016
As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond. Read Report