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EMarketer Daily - UK Marketers' Data Dilemma

The big promise of digital advertising is that it offers marketers the chance to reach the right customers with the right message at the right time. Of course, being able to do this requires that marketers know a little something about their potential targets—they need data. UK consumers, however, didn’t get the memo, and the vast majority are unwilling to share.
 
 

UK Marketers' Data Dilemma
 

The big promise of digital advertising is that it offers marketers the chance to reach the right customers with the right message at the right time. Of course, being able to do this requires that marketers know a little something about their potential targets—they need data. UK consumers, however, didn’t get the memo, and the vast majority are unwilling to share. Read Article

 
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The 2016 North American Email Marketing
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Learn the major trends affecting your email marketing this year. See the current benchmarks and apply the best practices found in this latest report.

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Many Financial Companies Still Don't Offer a Mobile App
 

Though more than half (52%) of financial executives worldwide said their company offers a mobile app to clients, there are some that still do not, according to January 2016 research. In fact, nearly a third said they neither had one nor were developing one. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

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The Creative Process Has Lots of Room for Improvement
 

Nearly half of US creative professionals say the creative process could be more effective, according to February 2016 research. Just 2% of respondents said it was already perfect. Read Article

 
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Exclusive for eMarketer Customers
Citibank: With Video Ads on Social Networks, Brands Need to Think Like Publishers
 
Linda Duncombe, global head of digital, social and content marketing at Citibank, discusses the bank's evolving social video ad strategy. Read Interview
 
An interview with:
 
Linda Duncombe
Global Head of Digital, Social and Content Marketing, Citibank
US Millennial Smartphone Shoppers Value Speed over Security
 

US smartphone users of all ages have become increasingly open to making purchases on their devices. According to eMarketer’s latest forecast, more than half of digital buyers in the US will use a smartphone to complete a purchase in 2017, marking a tipping point for the country’s ecommerce market. As is the case of most mobile activities, millennials were among the first to become comfortable with shopping—and buying—via a smartphone. Read Brief

 
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