How Knowledgeable Are Marketers About People-Based Targeting?
Nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well, according to February 2016 research. A further 39% said they have a general idea of what it is. Read Article
Streaming Music Subscriptions Boast Big Revenues, Growing Bases
IFPI estimated that there were 68 million streaming music service subscribers in 2015, a growth rate of 45.2% from 2014’s 41 million. Read Article
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Why Some Brands Embrace User-Generated Content
Brands have approached user-generated content cautiously in the past, fearing that giving consumers a voice might affect a company’s image in unpredictable ways. But that is changing. Increasingly, large brands are embracing it in its many forms to incorporate the consumer’s perspective into their marketing efforts. Read Brief