Facebook Continues to Grow, Steadily Adding New Revenue Streams
eMarketer expects 2016 to be the last year of double-digit growth in the user base of the world’s largest social network, as the population of Facebook reaches 1.43 billion monthly users by the end of the year. But the No. 2 ad publisher in the world still has plenty of revenue opportunity. Read Article
How Satisfied Are Digital Marketing Execs with RTB Win Rates?
Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research. Read Article