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EMarketer Daily - eMarketer's Geoff Ramsey on Marketing's Adaptation to the Digital Age

Marketers may think they have adjusted to digital, but a new wave of change is coming, says eMarketer's co-founder and chief innovation officer, Geoff Ramsey. And the changes are coming sooner than many expect, Ramsey says.
 
 

eMarketer's Geoff Ramsey on Marketing's Adaptation to the Digital Age
 
Marketers may think they have adjusted to digital, but a new wave of change is coming, says eMarketer's co-founder and chief innovation officer, Geoff Ramsey. And the changes are coming sooner than many expect, Ramsey says. Read Interview
 
An interview with:
 
Geoff Ramsey
Chief Innovation Officer
eMarketer
Five Email Split-Tests that Really Move the Needle

Email split-testing is an essential part of the campaign development process. With these five effective split-testing strategies, you'll take your campaigns to the next level, ensuring that your shoppers open, click and ultimately, convert.

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Mcommerce's Rapid Growth Is Primarily Coming from Smartphones
 

Mobile commerce had a breakthrough year in 2015. Smartphone retail mcommerce sales in the US nearly doubled, driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery. The same trend should continue throughout 2016. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
How Execs Rank Digital Marketing Solution Capabilities
 

Roughly half of executives worldwide say analytics and social marketing competences are critically important digital marketing capabilities. Other capabilities like multiple delivery models are also significant, but less critical. Read Article

 
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When It Comes to Customer Experience, Mobile Is Citi's Top Priority
 
Alice Milligan, chief customer and digital experience officer at Citi, explains how customer journey mapping helps the firm stay on top of customers' key priorities and preferred channels.
 
An interview with:
 
Alice Milligan
Chief Customer and Digital Experience Officer
Citi
The Essentials of Digital Video Advertising: Seven Best Practices for More Effective US Campaigns
 

The US digital video market is on track to nearly double by 2019. As it does, these seven best practices, from leaders in every part of the digital video ad industry, will only become more critical for marketers and agencies planning their next campaigns.

 
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Please contact us with any comments or questions at questions@spamdex.co.uk. Spam Archive is a non-profit library of thousands of spam email messages sent to a single email address. A number of far-sighted people have been saving all their spam and have put it online. This is a valuable resource for anyone writing Bayesian filters. The Spam Archive is building a digital library of Internet spam. Your use of the Archive is subject to the Archive's Terms of Use. All emails viewed are copyright of the respected companies or corporations. Thanks to Benedict Sykes for assisting with tech problems and Google Indexing, ta Ben.

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