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EMarketer Daily - Digital Multitasking Set to Be an Olympic Event

Consumer attention is more fragmented than ever before in UK households. Digital devices, in particular, are becoming common distractions from the biggest screen—the TV. This is true even during communal viewing events, such as the upcoming Summer Olympics in Rio.
 
 

Digital Multitasking Set to Be an Olympic Event
 

Consumer attention is more fragmented than ever before in UK households. Digital devices, in particular, are becoming common distractions from the biggest screen—the TV. This is true even during communal viewing events, such as the upcoming Summer Olympics in Rio. Read Article

 
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Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
Internet of Things Has Potential to Transform the Consumer Products Industry
 

The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business. The industry is using the IoT to streamline manufacturing processes and supply chain management as it seeks new revenue opportunities. Read Article

 
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eMarketer Attention! London 2016

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here.
GE Uses Drones, Podcasts and YouTube to Shine Light on its Industrial Businesses
 
General Electric (GE) produces everything from jet engines to subsea manifolds. To bring attention to the brand’s broad scope of products, GE uses digital video to connect with audiences that yearn for science and technology content. eMarketer spoke with Jenna Pelkey, GE’s director of global media and marketing strategy, about the company’s use of digital video and podcasts to reel in audiences that may not connect GE to big science. Read Interview
 
An interview with:
 
Jenna Pelkey
Director, Global Media and Marketing Strategy
General Electric
App-Only Ecommerce Model Fails in India Despite Country's Heavy Mobile Usage
 

In May 2015, fashion-focused Indian ecommerce platform Myntra ended customer access to its site via the desktop and mobile web, driving consumers instead to its app. Less than a year later, the Flipkart-owned company backtracked, restoring access to Myntra’s mobile site in a sign that India’s consumers weren’t keen on an app-only ecommerce platform.

 
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Paintzen Aims to Deliver Smooth Transition Between Online and Offline Experiences
 
Paintzen CEO Mike Russell explains how the painting marketplace delivers a seamless customer journey between online and offline experiences.
 
An interview with:
 
Mike Russell
CEO
Paintzen
 
 


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