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EMarketer Daily - Augmenting Physical Objects Through AR

Zappar co-founder and CEO Caspar Thykier believes that brands have to consider audience tastes when making a foray into augmented reality (AR). Thykier spoke with eMarketer about how the right content is key for engaging over AR. Zappar provides consumers with an app that allows them to have an augmented-reality view of a physical object through use of coding and brand partnership.
 
 

Augmenting Physical Objects Through AR
 
Zappar co-founder and CEO Caspar Thykier believes that brands have to consider audience tastes when making a foray into augmented reality (AR). Thykier spoke with eMarketer about how the right content is key for engaging over AR. Zappar provides consumers with an app that allows them to have an augmented-reality view of a physical object through use of coding and brand partnership. Read Interview
 
An interview with:
 
Caspar Thykier
CEO and Co-Founder
Zappar
Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
Brands Worldwide Embrace Instagram
 

Instagram adoption, among brands examined by L2 Think Tank, is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story. Brands are more hesitant to adopt the social messaging app. Read Article

 
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eMarketer Attention! London 2016

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here.
How Is the Physical Bank Branch Experience Changing?
 

Financial institutions are increasingly blending the physical and digital world to deliver better customer experiences. According to Q1 2016 research from KPMG, some banking executives are prioritizing various initiatives to transform the overall physical bank branch experience. Read Article

 
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Ad Spending in Thailand to Near $2.9 Billion in 2016
 

eMarketer estimates total media ad spending in Thailand will total $2.88 billion in 2016, an increase of 2.3% over 2015’s figure. By 2020, ad spending in the country will reach $3.06 billion. Digital ad spending in general and mobile ad spending in particular are rising quickly, but their shares of the country's total ad investment are still modest.

 
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How to Build an Organization Directed Toward Customer Experience
 
John Caruso, partner and creative director at digital experience agency MCD Partners, details how customer experience has become a way for brands to differentiate themselves by meeting and exceeding always-on omnichannel expectations.
 
An interview with:
 
John Caruso
Partner and Creative Director
MCD Partners
 
 


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