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EMarketer Daily - Grabbing Attention: How Facebook Realized and Capitalized on Consumer Appetite for Video

Facebook began pushing in-stream video about two years ago, which has led to consumers wanting more viewable and shareable content. Matthew Corbin, head of global product marketing at Facebook, spoke with eMarketer about how brands have capitalized on this, as Facebook optimizes its live-streaming capabilities.
 
 

Grabbing Attention: How Facebook Realized and Capitalized on Consumer Appetite for Video
 
Facebook began pushing in-stream video about two years ago, which has led to consumers wanting more viewable and shareable content. Matthew Corbin, head of global product marketing at Facebook, spoke with eMarketer about how brands have capitalized on this, as Facebook optimizes its live-streaming capabilities. Read Interview
 
An interview with:
 
Matthew Corbin
Head of Global Product Marketing
Facebook
Agenda Announced - eMarketer Attention! London 2016

Join us on June 7 for eMarketer's half-day event at The Brewery, London for an exciting agenda with speakers from Facebook, GE, Salesbrain and more! Prepare to think differently about capturing, keeping and maximizing consumer attention.

Register here.
Most Ad Tech Buyers Manage DMPs Internally
 

More ad tech buyers in North America and Western Europe manage their data management platform (DMP), as well as their demand-side platforms and ad exchanges, internally, as opposed to externally, a January 2016 survey found. Read Article

 
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eMarketer Attention! London 2016

Prepare to think differently about capturing, keeping and maximizing consumer attention. eMarketer's first half-day event in the UK takes place June 7, 2016 at The Brewery in London.

Register here.
How Often Do Women Interact with Brands Digitally?
 

Three-quarters of US female social media users visit brand websites, apps or social media accounts at least a few times a week, according to February 2016 research. Almost a third do so daily. Read Article

 
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How Mobile Devices Figure into US Blacks' Shopping Habits
 

Mobile devices have taken on an important role in US blacks' shopping. Often, these shoppers are deploying smartphones and tablets to make sure they get the most for their money.

 
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Expectations Rise as On-Demand Services Become Mainstream
 
Andy Kazeniac, director of customer experience at alcohol delivery company Drizly, talks about how the brand keeps up in the fast-moving on-demand economy.
 
An interview with:
 
Andy Kazeniac
Director, Customer Experience
Drizly
 
 


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